TargetĀ® Introduces New Sonia Kashuk Fall 2011 Limited Edition Collection

MINNEAPOLIS - August 24, 2011
Makeover your beauty routine this Fall with Sonia Kashuk’s first-ever Fall 2011 Limited Edition Collection.  Gift-worthy brush sets in cozy tweed cases with chic metallic accents will leave you longing for cooler weather, while a new Starter Brush Kit will inspire you to create a glamorous new look for the season.  Store your summer-inspired brushes and tools with your sandals and sundresses because updating your beauty bag has never been so much fun – or affordable!
Tightly Knit 6-Piece Brush Set ($24.99)
Fall into fashion with this chic brush set featuring ebonized wooden handles, housed in a tailored tweed clutch.  The professional-quality set includes a long-handled Powder/Blusher Brush, Foundation Brush, Eyeshadow Brush, Crease Brush, Smudge Brush and Lash & Brow Groomer, all with cruelty-free natural and synthetic bristles for expert makeup application.  The versatile metallic tweed case doubles as the perfect bag for day or night!  
Tweedle Dee 4-Piece Purse Brush Set ($14.99)
Add a pop of color to your makeup routine with this travel brush set nestled in an eye-catching purple tweed frame purse.  Fashion meets function with these sleek brushes in a brushed metallic finish, including a Powder/Blusher Brush, Eyeshadow Brush, Crease Brush and Angled Eyeshadow Brush for touch up’s on-the-go.  
Curl Up Eyelash Curler ($12.99)
 Sonia emphasizes that a good eyelash curler is the most important tool in your makeup bag!  Achieving fluttery, perfectly curled lashes is simple with this metal curler in a polished pewter finish.  Place it over lashes and pump three times for the ultimate eye-opening curl.
Kashuk Tools Starter Set ($24.99)
Sonia says the first step in applying makeup correctly is having the right tools.  To start, these three professional-quality brushes are a makeup bag must-have: a Blusher Brush to sweep blush on the apples of cheeks, a Small Eyeshadow Brush to apply and blend shadow and a Large Domed Eyeshadow Brush for blending, contouring and even powder touch-up’s on the face.  Expanding your brush collection doesn’t have to be daunting – this starter set includes a Beauty Brush-Up book with insider application secrets from Sonia and a guide  on the different brush shapes and uses.  All award-winning Kashuk Tools feature comfortable ergonomic designs and the finest quality hairs to deliver flawless application.  
Remove Eye Makeup Remover with Bonus Travel Size ($9.99)
This gentle-as-water remover whisks away eye makeup, even waterproof formulas. Now includes a bonus smaller sized bottle that’s perfect for travel.  
Scrub a Dub Dub Blending Sponge with Cleanser ($9.99)
Effortlessly apply and blend foundation for a natural look with Sonia’s renowned Blending Sponge.  Now conveniently paired with a mild cleanser to keep sponges and brushes bacteria free. 
Kashuk Tools Hair Brush ($14.99)
This award-winning hair brush features a mix of professional quality natural boar and heat-resistant nylon bristles to impart beautiful shine.  The ergonomically correct handle sits comfortably in the hand for a non-slip grip. 
Sonia Kashuk is available at Target, providing high-quality products at affordable prices since 1999.  Please call 1-800-800-8800 or visit to locate the Target store nearest you.
Contact:   Tara Lowenberg/Tara Yamaoka, (212) 375-8660
Target Media Hotline, (612) 696-3400

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