School Shopping is in Session at Target with Interactive Tools and Affordable, Stylish Supplies

MINNEAPOLIS - August 1, 2011
For anyone headed to class this fall, Target (NYSE: TGT) is offering an A+ line up of affordable, on-trendmerchandise and exciting promotions.  In addition to offering the must-have items for fall -- school supplies, dorm décor and chic apparel -- Target is enhancingback-to-college preparation with customizable shopping lists, online deals and digital care packages.
“At Target we know that the back-to-school and college season takes a lot of preparation, and we aim to make it easier with an affordable assortment of must-have products, as well as interactive tools that make shopping convenient and fun,” says Stacia Andersen, senior vice president, merchandising, Target.
Back To College       
Whether shopping in stores or online, Target makes it easy and affordable to find all the dorm room basics or first-apartment necessities. Target stores are organized to make it quick to find the product guests want in the styles they will love. Online, guests can visit to create personalized shopping lists, find money-saving coupons and one-of-a-kind promotions foreven more savings.
  • Checklist: This year Targetis offering a new tool to help guests organize and personalize back-to-college shoppingwith the “Checklist.” This new interactive tool helps guests stay focused and on budget while shopping for popular back-to-college items like
    Room Essentials XL twin sheets,and theEmerson blackboard fridge.Guests simply select items from to add to their personalized “Checklist” for easy shopping. The “Checklist” can be printed at home or from a Target kiosk in store. Ideal for the social college student, the “Checklist” can also be shared via Facebook or sent to a mobile device.
  • 1,000 Likes: Onmore than 65 college Facebook pages and on, guests can find even more deals from Target for the college season. Target’s “1,000 Likes” promotion will be available every Monday through Friday, Aug. 4 – 31, and can save guests between 40 and 50 percent on must-have items. The first 1,000 guests to “Like” the deal will receive a mobile coupon for the item to be redeemed at Target stores.
  • U Care Cards: The college care package is something every student likes receiving. Beginning in September, Target takes the care package digital with “U Care Cards” available at Students can create their own care package wish list with anything from paper towels to an Xbox Kinect,and make their wish listpublic on their Facebook page or through a personalized email. Friends and family can then make their favorite student’s day by sending a “U Care Card” that the student can use to put towards the purchase of items on their wish list, in stores or online.
  • Target After-Hours Busing Events:For the tenth consecutive year, Target will host private after-hours shopping events for incoming freshmen at 66 colleges and universities.Throughout August and September, Target will bus freshmen students to a private shopping event at their local Target store where they will be treated to an evening of entertainment and exclusive offers.
Back To School
To start the school year in style, Target offers a wide assortment ofuniquemust-haveitems, including Trans by Jansport Argyle Backpacks, Paul Frank for Target customizable stationeryand apparel from Disney's D-Signedcollection.
  • REDCard and Take Charge of Education: Guests will save 5 percent on nearly all purchases at Target by shopping with their REDCard. Additionally, with the Take Charge of Education school fundraising initiative, guests who shop with a Target REDCard can designate a K-12 school of their choice and Target will make a donation directly to the school. These undesignated funds can be used for whatever schools need most, from books and school supplies to classroom technology and enrichment programs.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,762 stores in 49 states nationwide and at In addition, the company operates a credit card segment that offers branded proprietary credit card products.Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit more information, visit
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at to access product information, photos and more.

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