Target Hires MDC Partners to Lead Canadian Marketing Efforts

MINNEAPOLIS - June 27, 2011
MINNEAPOLIS (June 27, 2011) — In anticipation of its first Canadian stores opening in 2013, Target® Corp. (NYSE: TGT) announced today that the company has hired MDC Partners to lead the development of its overall marketing efforts in Canada. 

The MDC integrated team for Target is being led by kbs+p Canada and Veritas Communications, along with support from Northstar Research Partners and BOOM! Marketing.

“Throughout the agency selection process MDC continuously inspired the Target team with their passion for our business and innovative ideas across all disciplines,” said Michael Francis, chief marketing officer and executive vice president, Target. “We look forward to partnering with MDC to bring the Target brand to life for our Canadian guests as we move toward our Canadian opening.”

Target chose MDC as its lead agency in Canada based on its depth of retail experience, integrated team of agencies across Canada, insights into Canadian consumers and reputation for collaboration.

MDC is the largest digitally-driven, independent, Canadian-owned marketing communications network in the world. Strategy will be out of the kbs+p Toronto and Montreal offices, and all other offices activate locally on that strategy.
“We feel privileged to be selected to help bring Target’s iconic brand to the Canadian market and credit our
collaborative and integrated approach, along with our shared creative and strategic sensibilities, for the win,”
said Miles Nadal, CEO of MDC Partners.  “We are very fortunate to be a part of Target’s first international expansion and look forward to helping them become retailer of choice.”

In addition, MDC and Target will partner with Carat in Toronto, Canada's largest independent media communications company and recognized world leader in media research and consumer insight.
 
 In May, Target announced the initial selection of its initial group of Zellers sites, representing 105 locations in all 10 provinces across Canada. The vast majority of these store sites will become Target stores after securing the necessary construction approval for extensive renovation and will open beginning in 2013. A full list of the sites in this initial selection, including the 22 property owners and landlords with whom Target has reached lease agreements, is available on Target.com
 
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,755 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
 
 For more information, visit Target.com/Pressroom.

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