Target Stores in the Tidewater Area Receive Multiple Design Reinventions for Enhanced One-Stop Shopping

MINNEAPOLIS - March 24, 2011
Beginning  March 27, several Target stores in the Tidewater area will be redesigned to further deliver one-stop shopping convenience for guests. Most redesigned stores feature an inviting open-market fresh food layout, stocked with a selection of fresh produce, fresh meat and baked goods. The new layout also includes reinventions in several other areas throughout the store such as beauty, home, baby and shoes, to provide guests with the ultimate shopping experience, all at a great value. 
The increased fresh food selection is designed to make fill-in shopping quick and easy for guests on-the-go. Most stores offer a selection of national food brands and Target owned brands, including Archer Farms premium foods, Archer Farms Simply Balanced better-for-you products and Sutton & Dodge premium quality USDA Choice beef. On average the stores offer guests approximately 40 percent more food offerings than a general merchandise location.
“We heard from our guests that they wanted more fresh food options in the convenience of their local Target store,” said Annette Miller, senior vice president of grocery, Target.  “Our guests lead busy lives, and with the increased food selection, we’ve made it easy to complete their grocery list or pick up tonight’s dinner during their regular Target shopping trip.”
In addition to the expanded food layout, remodeled stores also include upgraded beauty department displays featuring softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for individual needs. The home department has added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance.  The baby department has broadened the visibility between baby gear, supplies and apparel allowing for an easier shopping experience throughout the department.  The shoe department provides better product visibility and has enhanced guest comfort with additional seating and mirrors.
Target stores in the Tidewater-area completing remodels in March include:
  • Chesapeake East, 1316 Greenbrier Pkwy, Chesapeake, VA
  • Newport News, 12130 Jefferson Ave, Newport News, VA
  • Williamsburg, 4630 Monticello Ave, Williamsburg, VA
Additional stores now under construction for June completion:
  • Virginia Beach East, 525 First Colonial Rd, Virginia Beach
  • Norfolk, 1245 N Military Hwy, Norfolk, VA
  • Chesapeake South, 233 Carmichael Way, Chesapeake, VA
Additional stores now under construction for July completion:
  • Virginia Beach SO, 2060 S Independence Blvd, Virginia Beach, VA
  • Virginia Beach SE, 2233 Upton Dr, Virginia Beach, VA
Target will remodel approximately 380 locations nationwide this year.  By the end of 2011, about 850 stores will have the expanded fresh food layout.  For more information or for locations in your area, please visit “Find a Store” at
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,755 stores in 49 states nationwide and at In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at to access product information, photos and more.

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