Lady Gaga Partners with Target on Exclusive Deluxe Edition of Born This Way

MINNEAPOLIS - February 10, 2011
Target offers free download of first single with album pre-order
 
Lady Gaga, one of the most recognized music artists in the world, has partnered with Target® Corp. (NYSE: TGT) to offer fans an exclusive deluxe edition of her new album, Born This Way. Fans can pre-order Lady Gaga's album and download her first single and title track, Born This Way, free at Target.com/gaga beginning at 8 a.m. CST on Friday, Feb. 11 through midnight, Friday, Feb. 26.
 
 “Target and Lady Gaga together is a win-win,” said Troy Carter, Lady Gaga's manager, and chairman and chief executive officer of Coalition Media Group. “The partnership provides us with an opportunity to really engage the fans early and widen our reach on the album promotion.”
 
Lady Gaga will release her third full-length album, Born This Way, on May 23. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores nationwide and on Target.com.
 
“We're excited to be working with Target on the launch of Born This Way,” said Steve Berman, vice chairman of Interscope Geffen A&M.  “We always have a tremendously successful relationship when we get together on something like this.  Target provides us with the perfect platform to really turn the spotlight on the incredible album that Lady Gaga has made.”
 
Lady Gaga has become a fashion, entertainment and music icon renowned for her edgy embrace of pop culture. In 2010, Time magazine listed her as one of the 100 most influential people in the world. Additionally, Forbes named Lady Gaga as one of the 100 most powerful and influential celebrities worldwide and ranked her as one of the 100 most powerful women in the world.
 
“Target has a long history of working with a diverse group of musicians, entertainers and designers that appeal to a broad spectrum of our guests,” said Michael Francis, chief marketing officer for Target. “Lady Gaga is one of the most dynamic artists of our time, and we are excited to add her to Target’s outstanding list of music partnerships.”
 
Lady Gaga fans can stay updated on events and activities taking place around the release of Born This Way on Target’s Facebook page at facebook.com/target.
 
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,750 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
 
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