Target to Offer Exclusive Limited-Edition Collection by William Rast

MINNEAPOLIS - November 20, 2010
Target® (NYSE:TGT) is partnering with William Rast, the premium denim and fashion brand co-founded by Trace Ayala and Justin Timberlake, to introduce an affordable, limited-edition collection for men and women. Available only at Target, the William Rast for Target collection brings edge to premium denim, leather jackets and outerwear. Ranging in price from $16.99 to $199.99, the collection will be available only from Dec. 19, 2010 through Jan. 22, 2011 at most Target stores and on
“Our guests rely on Target for our unique and innovative designer partnerships and the William Rast for Target collection is sure to deliver,” said Trish Adams, senior vice president, Target. “We’re excited to offer William Rast for Target just in time for the holidays, providing women and men with one of the most exciting brands in denim at a great price.”
The William Rast for Target collection delivers quality, design and comfort in denim. Styles from the exclusive line include skinny, bootcut and straight-leg, all with premium fit, wash and detailing. In addition, the collection features utilitarian and plaid woven shirts, along with motorcycle jackets, leggings and skirts. The men’s collection embodies a rugged style, while the women’s collection blends tomboy fashion with feminine tailoring.
William Rast was founded in 2005. Today, the Los Angeles-based clothing company is a complete lifestyle brand with contemporary men’s and women’s ready-to-wear collections, footwear and eyewear. William Rast retails for $50 to $700 in high-end department stores and boutiques in the United States. The label is sold in Canada, Italy, Germany, Russia and the United Kingdom and has its own free-standing retail stores in Los Angeles, Miami, San Jose and Palm Springs, as well as an e-commerce site,
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,752 stores in 49 states nationwide and at In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit
About William Rast
William Rast, the ‘New America’ denim culture brand, was conceptualized and founded by business partners Trace Ayala and Justin Timberlake in 2005, and is operated through subsidiaries of People’s Liberation, Inc. (OCTBB:PPLB). Originally comprised of only denim, the brand has expanded into a complete lifestyle collection, including leathers, outerwear, wovens and knits; known for delivering quality, fashion forward design, and premium fit. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary con­text, William Rast has found its place on the floors of top-tier department stores and boutiques across the globe, and has become a staple for denim fans worldwide. The company operates William Rast retail stores at Century City Mall in Los Angeles, Aventura Mall in Miami, Valley Fair Mall in San Jose and Desert Hills Premium Outlets in Palm Springs; as well as its webshop at
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