Merona® Debuts Fall 2010 Collection

MINNEAPOLIS - October 11, 2010
MINNEAPOLIS (August 2010) – The Merona Fall 2010 collection introduces fashionable autumn pieces that will surprise and delight Target guests.  Merona clothing and accessories are stylish, versatile, charming and comfortable, the line provides timeless separates that can be mixed and matched for any occasion. The Merona Collection fall assortment focuses on classic elements with a hint of vintage-inspired flair brought to life in rich fabrics. Merona and Merona Collection present ensemble styles and stand-alone pieces from apparel and accessories, including handbags and shoes. Featuring a vibrant and transitional color palette perfect for fall, the lines emphasize quality materials and a strong attention to detail — all at an amazing value.
This fall, women can transition into the season with smart layering options such as chambray or ruffled floral button-down tops. Wardrobe staples, such as utility pants in khaki and mocha, can be dressed up with a classic or playfully embellished tee in a range of fresh, exciting colors and appliquéd details.  For dressier days, pair a gray pencil skirt with a tee for a more sophisticated look.
Perfect for a day at the office or a night on the town, Merona Collection offers updated styles that are brought to life in textured fabrics with rich, vibrant patterns, while attention to detail is evident in the flattering cuts and unique choices of the selected fasteners, embellishments, and floral appliqué.
Merona outerwear plays a key role this fall featuring the perfect any-occasion trench, available in tan as well as black-and-white plaid. A faux-fur coat or vest completes her chic fall look by adding a touch of glamour.  Women can have their pick of oversized knit sweaters, cardigans with chain hardware, cropped houndstooth or woven blazers —perfect layering options for a brisk day. 
"The Merona for Target collection offers timeless pieces that are made for guests who want both style and affordability," says Trish Adams, senior vice president, Target. "The collection makes fashionable and smart ensembles accessible to all by providing great design at an amazing price.”
The Merona accessories assortment provides a selection of chic finds that add the perfect finishing touch.  Choose from classic handbags, shoes and sunglasses that combine modern trends with sophisticated style.  Structured totes are available in faux-croc or pebbled finish in both muted and bright hues.  Wedge pumps in suede, as well as ballet flats and lug boots, provide options for a range of lifestyles. Sunglasses, available in an array of colors, add a touch of elegance to complete her look.    
The Merona Fall 2010 collection will be available at select Target stores nationwide and at beginning in August.
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at to access product information, photos and more.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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