New Retail Design Focuses on Fresh Food, Value and Convenience
More than 25 Target stores in the Twin Cities metro area have been redesigned to further deliver one-stop shopping convenience for guests. The stores feature an inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods. The new layout also includes reinventions in several other areas throughout the store such as beauty, home, shoes and electronics, to provide guests with the ultimate shopping experience, all at a great value.
The increased fresh food selection is designed to make fill-in shopping quick and easy for guests on-the-go. Each store offers a selection of national food brands and Target private label brands, including Archer Farms premium foods, Simply Balanced better-for you products and Sutton & Dodge premium quality USDA Choice beef. The redesigns include a curated assortment of product, offering 90 percent of the categories found in a SuperTarget, interactive displays and wider aisles to make guests shopping experience easier and more enjoyable.
“Target developed these concepts in response to guest feedback. This is one of the many ways we’re evolving our store design to deliver one-stop shopping and convenience for our guests,” said Annette Miller, senior vice president, merchandising for Target.
In addition to the expanded fresh food layout, the beauty department displays a more engaging shopping experience, featuring softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for their individual needs. The home department has added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance.
The shoe department provides better product visibility and has enhanced guest comfort by adding more seating and mirrors. Finally, the electronics department has added a fun, interactive environment with video games displayed on a unique tether system, allowing guests to browse and try games at their convenience.
"We are thrilled to introduce the Twin Cities metro area to a new shopping experience at Target," said Murray Williams, Store Manager, Target. "We know our guests will appreciate the newly designed stores and expanded fresh food offerings."
In 2010, Target will add approximately 350 new and remodeled locations nationwide. For more information or for locations in your area, please visit “Find a Store” at www.Target.com.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at www.Target.com and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at www.Target.com/Pressroom to access product information, photos and more.