Pixi Offers Wake-Up and Go Beauty at Dreamy Prices for Fall 2010

MINNEAPOLIS - September 10, 2010
Target Offers Designer Glamour without Department Store Price Tags 
 
From its famous London store to the beauty-specialist who created it, Pixi has a loyal, worldwide following that swears by its pure, awakening, skin-loving products and naturally radiant makeup style.  Makeup artist and mum Petra Strand created the line of multipurpose products to help busy women look like themselves, only more gorgeous.  The new Pixi products allow any woman to attain a flawless, glowing face, alluring eyes and voluptuous lips with ease.  The collection will launch at Target stores nationwide and online at Target.com in August.
 
Flawless Face

Flawless Beauty Stick ($26)
This foundation and concealer covers imperfections and reduces redness by treating skin with rose extract.  The multi-tasking stick quickly evens out skin tone, making skin look rested and flawless, and perfects the complexion by counterbalancing redness.  Advanced moisturizing ingredients create a bare matte look, while prismatic pigments reflect daylight to create a radiant glow and nourishing ingredients protect the skin.  The formula is hypoallergenic, fragrance-free, and water-resistant.
 
Petra’s Insider’s tip:This classic pan stick has a cream to velvety powder finish that is light but can be layered.  It’s fast and fuss-free, no tools required.  Sweep on and blend with your fingers for a perfect, flawless finish that stays on.  Use this stick on top of Flawless Beauty Primer for instant complexion perfection.  Like your own skin – 10 years ago!”
 
Fresh Face ($28)
This multi-tasking tinted beauty booster works wonders for tired and dull skin in need of a touch of warmth, while reducing the amount of makeup needed.  Apply under makeup as a hydrating apricot tint for an anti-fatigue effect that evens and brightens any skin tone.  The oil-free, hypoallergenic and fragrance-free formula is enriched with a multivitamin complex to recharge skin and SPF to protect it. 
 
Petra’s Insider’s tip:This apricot face lotion works as an instant pick-me-up for dull and tired skin.  Adding warmth to a cool complexion works wonders in the winter months.  A touch of warmth instantly brightens and creates a healthy look.”
 
Correction Concentrate ($15)
The cosmetic equivalent to sleep-in-a-jar, this camouflage cream is the perfect corrector in a pot.  Highly pigmented with a creamy texture, this wonder concealer instantly softens lines and makes darkness disappear.  The super emollient, waterproof, full coverage formula, with vitamins A and C, features brightening minerals and Skinlucent technology.  Skin immediately looks fresh, rested, bright, and youthful. The formula is oil free, hypoallergenic, paraben free and petrolatum free. 
 
Petra’s Insider’s tip:This is 10 hours of sleep in a jar.  Use it as a full cover camouflage crème under and around the eye area, around the mouth, and anywhere where you see darkness or redness.  The peach nude color blends magically into any skin tone for a brightening effect.”

Polished Lips
 
Lip & Line ($18)
This twin lip contour liner and lipstick is the ultimate “lazy” lip must-have.  Keeping the Pixi tradition and passion to simplify and beautify, this lavish lip duo simplifies your lipstick wardrobe.  Never again will you have to try and match your lip liner to your favorite lipstick and vice versa.  These duos are perfectly matched to look natural and to work as a team for ultimate lip care, definition, and enhancement.  The lip liner formula is waterproof, with anti-feathering properties to keep lipstick color in place.  The lipstick formula is packed with anti-aging ingredients to plump fine lines and provide maximum hydration.  From sheer glossy, to naturally lip mauve, to matte red perfection, each duo offers a different finish to suit the color. 
 
Petra’s Insider’s tip:Nothing perks up the face like a well-defined lip line filled in with a brightening and refreshing color.  Outline your lips either on the natural lip line, or slightly outside the line for a fuller mouth.  Fill in with lip liner before applying lipstick for an elegantly smooth finish.”
 
Alluring Eyes
 
NEW Shades: Fairy Light Solos ($14 each)
Nothing ordinary about these awakening, holographic shades with 3D undertones. The effect is stunning, eye-brightening, eye-enlivening and more flattering than ever before! Silky soft and 100 percent natural, the fragrance-free and paraben-free Fairy Light Solos will treat and brighten. New shades Warm Autumn and Cocoa Haze will improve the texture of the skin giving the appearance instantly of smoother, slightly "tighter” skin. They’re truly the next ageless, beautifying, eye must-have!
 
Petra’s Insider’s tip:These solo pressed eye powders will brighten and lighten your eyes in one single stroke. A touch of light enhancement, a small reflection teamed with some fairy dust for a bit of magic. Nothing complicated for fast, easy makeup that really makes a difference, short-term and long-term. That’s what Pixi is all about!”
 
NEW Shades: Lid & Line ($18 each)
All-in-one wand contains liner, shadow and built-in applicator for perfectly color-coordinated eyes. The liner goes on without tugging and the powder traces on top to smudge the line. It’s so easy and looks amazing! Line and define eyes in seconds with this trio of shadow, liner and a smudger now available in Espresso and Charcoal. In seconds you can create - blended to perfection - fuss free eye make up in stunning complementary color options.
 
Petra’s Insider’s tip: “This is my lazy, easy way of getting a defined smoky look in a few seconds: no fuss, no spill, no brushes required! The liner goes on without tugging and the powder traces on top to smudge the line. We also added vitamin E to protect and defend against free radicals.”
 
Nude Shade Wardrobe ($26)
Nude, naked, super natural, au natural, bare – so many descriptive terms!  This gorgeous Pixi eye kit contains 18 super lustrous, nearly naked eye shades to contour and shape eyes with ease.  The perfect eye shadow wardrobe, offering just a hint of something - to enhance your best features.
 
Petra’s Insider’s tip:This is truly the perfect shadow contour kit.  I love, love, love it!  Of course I do have a weakness for perfect palettes – it’s such a convenient way to try new colors and so easy to take with you as you travel.”
 
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.

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