Target Debuts Exclusive Converse One Star Fall 2010 Collection

MINNEAPOLIS - September 13, 2010
Target and Converse offer affordable style for men, women and kids
 
The Fall 2010 Converse One Star collection for Target can now be found exclusively in Target stores nationwide and at Target.com.  This season’s collection represents an excellent mix of affordable all-American sportswear in men’s and women’s apparel and accessories, along with footwear for the entire family.
 
“The Converse One Star collection combines on-trend wardrobe essentials with a wallet-friendly price,” said Trish Adams, senior vice president, merchandising, Target.  “The line showcases wearable all-American apparel, footwear and accessories that we know will be go-to items for our style-conscious guests.” 
 
"Converse is celebrated as one of America’s most iconic brands, continuously creating unique and compelling apparel and accessories," said Craig Reynolds, vice president, global chief apparel merchant & One Star general manager.  "Each season the Converse One Star collection offers an alternative take on contemporary style at a great value for a next-generation shopping experience."
 
WOMEN
This season, guests can expect to find classic Converse One Star pieces that have been updated with feminine touches.    The collection includes an array of gingham and plaid button-downs and an assortment of lace-trim camis.  Denim is a mainstay for fall and is available in a wide variety of fits and washes including new moto-cross styles with studded pocket detailing.
 
MEN
The Converse One Star men’s collection offers a broad assortment of wearable pieces that mix and match for relaxed, effortless style.  Denim is offered in boot cut, straight and slim fits and is also featured in a western-style button-down shirt.  Key outerwear includes motorcycle jackets and lightweight zip-up hoodies, which are a great complement to jersey henleys in an array of colors. The men’s assortment also includes a variety of plaid shirts in short- and long-sleeved options.
 
ACCESSORIES
To complete our guests’ signature style, Target has an assortment of Converse One Star accessories, including clutches and over-the-shoulder coin purses embellished with stud detailing and vintage-washed fabrics, and floral and paisley print scarves. Plaid newsboy caps woven fedoras and belts with intricate grommet detailing top the men’s collection.
 
FOOTWEAR
The Converse One Star women’s fall footwear collection includes an updated oxford with blue sequins and laceless styles that make a bold statement in natural gray, vibrant yellow and purple. The men’s footwear collection offers a variety of styles – from traditional oxfords in black or navy to plaid laceless oxfords and high-tops for those looking for something a little edgier. The girls assortment includes sparkly pink Mary Jane’s and star-print laceless oxfords, while the boys offering includes flame-print and hook-and-loop strap sneakers in black. 
 
The Fall 2010 Converse One Star lifestyle collection is now available at Target and at Target.com and retails for $12.99- $69.99.
 
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
 
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe.  Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel.  Converse product is sold globally by retailers in over 160 countries and through 51 company-owned retail locations in the U.S.  For more information, visit Converse on the web at www.converse.com.
 
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