JK Jemma Kidd Delivers City Chic Glamour at Pretty Prices for Fall 2010

MINNEAPOLIS - September 10, 2010
Target Offers Designer Trends without Department Store Price Tags
Internationally renowned makeup guru, award-winning product designer and style icon, Jemma Kidd’s designer collection fuses high fashion, statement color, and catwalk glamour with performance products that won’t break the bank.  The following JK Jemma Kidd products will launch exclusively at Target stores nationwide and online at Target.com beginning in August.
Backstage Kit ($35)
Inspired by the edgy looks seen at Alexander Wang, Balmain and Chloe, the Backstage Kit provides all the tools needed to recreate a runway look from start to finish. 
Face One includes:
  • Four solid color correctors
  • An eye and lip primer with added collagen
  • Radiance crème
  • Double ended concealer precision/blend brush
Face Two includes:
  • Water Resistant Powder Bronzer
  • Blushes in pink/warm powder blush and apricot/flush
  • Finishing powder
  • Lip blush
  • Four Solid Lipglosses
Eyes includes:
  • 11 matte/pearl highlight and mid eye shadows
  • One wet/dry black shadow and liner
  • One double ended wet/dry line and shadow brush 
Jemma Kidd’s pro tip:  Take key pieces from a color wardrobe to put together any look, start with a blank canvas and dress up with color and texture for any occasion.”
Signature Kit ($26)
Four of the most covetable JK Jemma Kidd essentials in a mini cosmetics bag make this kit a must-have for every fashionista.  The ultimate kit contains Mannequin Skin Complexion Enhancer, I-Conic Eyes Pencil Liner in Supermodel, Ultra Plush Volumising Mascara in Stage Black and Air Kiss Shine Lipgloss in Rendezvous.     
Jemma’s pro tip: Express a style that is classically chic by working your timeless wardrobe favourites dressed with a touch of this season’s urban glamour.”
Catwalk I-Kit ($26)
A gorgeous eye is a must for any runway worthy look.  For all your prep, prime, and color needs, this kit includes one eye prep and priming crème, two perfect base nude wash shadows, five ultra wearable frosted and matte shadows, one wet/dry black shadow and liner, and two double ended mini eyeshadow and liner brushes. 
Jemma’s pro tip: “Every street’s a catwalk with this season’s must-have sultry shades dressed up with classic pearl and statement accessories!”
Mannequin Skin Perfector Kit ($22)
Every look sent down the runway has one thing in common: flawless, model-perfect skin.  For the vast majority of women who aren’t blessed with a naturally perfect complexion, this kit contains the answer to every skin woe, from blemishes to dark circles to less-than-perfect lips.  This problem-solving compact includes green color corrector for diminishing redness and neutralizing skin tone, eye and lip primer to prep skin for makeup application, radiance crème for glowing skin and apricot corrector to lighten dark pigmentation and brighten dark circles.
Jemma’s pro tip: Layer your flattering nude and pink wardrobe basics with subtle sophisticated accessories for a look that is flawless and demure.”
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.

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