Target Launches New Electronics Services That Offer Exceptional Tech and Mobile Experience

MINNEAPOLIS - August 25, 2010
1-877-myTGTtech, Target Mobile and Target Electronics Trade-In Provide Guests Additional Value

Today Target® announced three new consumer electronics services that will provide guests with an enhanced shopping experience both in-store and at home – 1-877-myTGTtech, Target Mobile and Target Electronics Trade-In.  1-877- myTGTtech is a free product support hotline for all Target electronics purchases.  Target Mobile offers a convenient in-store and online cellular shopping experience. Target Electronics Trade-In will allow guests to receive credit towards any Target purchase by turning in their new or used video games, mobile phones and iPods. 
“Our goal is to create the best and easiest shopping experience for our guests.  As we continue to grow and enhance our consumer electronics business, we designed 1-877-myTGTtech to assist guests with any questions and technical support on their electronics purchases,” said Mark Schindele, senior vice president, Target.  “Target Electronics Trade-In offers our guests an opportunity to upgrade their consumer electronics items for less and Target Mobile ensures a convenient cell phone shopping experience.”
These new services complement and add to Target’s nationwide TV delivery and installation service introduced in January and the recently completed electronics and video game department reinvention. By providing guests with additional value at the time of purchase as well as after their purchases are taken home, demonstrates Target’s commitment to offering a best-in-class electronics shopping experience.  1-877-myTGTtech is available to guests nationwide and Target Mobile and Target Electronics Trade-In will roll out in select markets this month.  By December 2010 Target Mobile and Target Electronics Trade-in will be available in approximately 850 stores and will become available nationwide through 2011.
To offer guests a superior consumer electronics shopping experience and peace of mind, Target has rolled out 1-877-myTGTtech, a no-charge technical support hotline for all Target store consumer electronic purchases as well as pre-purchase questions.  The service will assist consumers with questions they have about their consumer electronics purchases from televisions and video game consoles to cameras, camcorders, iPods and MP3 players.  Target guests can speak to a LIVE customer service representative for troubleshooting and technical support at 1-877-myTGTtech (1-877-698-4883).  Guests can also use 1-877-myTGTtech for assistance in obtaining manufactures warranty information, product compatibility specifications and other technical functionality questions for current or past Target electronics purchases.
Target Mobile
Target Mobile helps guests make the most of their dollars and time, with a convenient and simplified cell phone shopping experience both in-store and online.  This summer Target is expanding the number of stores offering full-service mobile phone centers as an added convenience to guests.  The Target Mobile centers, a partnership with RadioShack, are in-store wireless shopping stations that enable Target guests to purchase mobile phones and activate contracts from the nation's top carriers.  The centers will be available in approximately 850 stores by the end of the year and in the majority of Target stores nationwide by mid-2011.
Drawing on the combined expertise of Target and RadioShack, the centers will offer a selection of the best mobile handsets and accessories including headsets, cases, and chargers, as well as service plans from the nation’s top carriers - all at competitive prices.  In-store activation will ensure that guests walk away with everything they need from their new mobile devices.
Guests nationwide can also take advantage of Target Mobile via the online site, (, from the comfort of their home.  The online cell phone shopping solution provides a convenient and affordable cell-phone purchasing option at competitive prices.  With just a few mouse clicks, guests can shop for the latest devices including popular Android-powered smartphones from top manufacturers such as Motorola, Samsung, Nokia, LG and choose wireless plans from every major U.S. service provider.  Guests will even have access to special online-only wireless promotions. has enlisted Simplexity, the leader in online cell phone activations, to build and manage the Target-branded site.  Utilizing Simplexity’s fully integrated ecommerce platform, Target’s online mobile store offers a greater selection of cell phones, free FedEx shipping on every wireless purchase, easy at home activations and great values on wireless accessories. 
Target Electronics Trade-In
Target Electronics Trade-In encourages guests to be eco-friendly by trading in old electronics devices and in return guests will receive credit towards any Target purchase. Guests can bring their new or used iPhones, iPods, cell phones and video games into stores that feature Target Mobile centers and receive credit good for any purchase at Target.  Guests can simply bring their item to the Target Mobile counter for appraisal, decide if they want to trade in the item and receive credit that can be used instantly at Target.  Guests can receive amounts from a few dollars up to more than $200 per item depending on the product and its condition.  The in-store program will launch in Northern California on August 24, will rollout to additional stores in September and will be available in approximately 850 stores by the end of the year.
In addition to the new in-store Target Electronics Trade-In program, guests can also trade in used electronics and DVDs at in exchange for a Target GiftCard. has partnered with NextWorth to offer guests a simple way to recycle their electronics from the comfort of their own home.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.  For more information about Target’s commitment to corporate responsibility, visit
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at to access product information, photos and more.

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