Target Debuts Mossimo Fall 2010 Apparel Collection

MINNEAPOLIS - August 23, 2010
Mossimo offers great value and design for the entire family
The Mossimo for Target collection offers stylish classics and smart basics for women, men and children, all at an affordable price. Mossimo Giannulli’s Fall 2010 collection effortlessly fuses West Coast style with timeless design, providing Target guests with casual, on-trend fashions.     
“Giannulli’s collection for Target offers this season’s most flattering silhouettes in a range of colors and fabrics perfect for fall,” says Trish Adams, senior vice president, Target. “Each season, he stays true to his California roots, creating a mix of trend-right, casual styles for the entire family.”
This fall, Mossimo offers women a range of chic and versatile finds presenting a collection of strong silhouettes in must-have trends of plush colors and fabrics. Layering and texture play a key role and are showcased through very distinct styles, ranging from the military look, featuring utility shirts and chunky sweater vests, to the biker trend showcasing motorcycle jackets and ponte pants.
The Mossimo Women’s Plus collection also includes must-have styles and staples.  Fall trends remain casual with cardigans paired with blouses and boyfriend and straight-leg denim. The Women’s Plus collection offers sizes ranging from 1X to 3X. 
Mossimo accessories spice up fall ensembles, with an array of options available in a variety of styles, finishes and colors. Mossimo handbags continue to prove they are both fashionable and functional.  Season must-haves in footwear feature high-heel pumps, flat ankle booties and daring over-the-knee boots.   
The Mossimo Men’s collection embodies a cool, relaxed, no-fuss West Coast vibe. Striped long-sleeved henleys, plaid button-downs and zip-up shirt jackets in red, gray, blue and yellow are ideal layering pieces as the weather cools.  Mossimo Premium Denim— offered in a variety of relaxed denim cuts and washes – as well as black or camouflage Cargo pants, finishes the casual look at a great price. 
Target’s Mossimo Collection provides girls and boys with options that are perfect for school and play.  Girls wear embellished tees, tunics and plaid tops in warm hues that can be paired with bootcut or skinny denim.  Boys don California-cool style by pairing long-sleeved layered shirts with denim.   
The Mossimo Fall 2010 Collection is available at most Target stores nationwide and at beginning in August.
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at to access product information, photos and more.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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