John Derian Returns to Target with New Home Collection

MINNEAPOLIS - August 9, 2010
Affordable limited-edition line inspired by whimsical imagery from science and nature
 
This fall, Target® introduces a new John Derian for Target® collection, an exclusive home décor and accessories line available for a limited time. Following the success of John Derian’s first two collaborations, Derian returns to Target with a new assortment of products. Known for his artisan decoupage techniques, Derian brings a fresh perspective on his signature style to a wider range of merchandise available at select Target stores and Target.com September 5.
 
“John has created a collection of beautifully designed products at prices our guests will love,” said Stacia Andersen, senior vice president, merchandising, Target.   “We are excited to bring him and his unique style back to Target.”
 
Derian’s new line for Target features affordable home décor products and office accessories that are both fanciful and practical.  The focus of the collection blends Derian’s love of nature and appreciation of classic, vintage style with well-designed, purposeful products.
 
“I am so excited to once again partner with Target and introduce a charming new collection,” said Derian. “I’ve worked hard to translate my unique vision into a larger assortment of products that are beautiful, affordable and truly feel one-of-a-kind.”
 
The assortment features nearly 100 products all priced under $25. Home décor items include decorative trays, wall art and coasters, as well as stationery items such as mini journal sets and paper organizers. The collection also features fabric-covered storage bins, and tabletop items including ceramic mugs and melamine dinnerware.
 
John Derian is a New York City-based artist celebrated for his unique and inspired aesthetic.  In 1989, he established The John Derian Company, Inc and pioneered the trend of decoupage—the art of layering images over a decorative background—to create beautiful works of art. Derian’s decoupage art has adorned plates, platters, paperweights, bowls, desk accessories, wall hangings and more.
 
In 2008, Derian created his first signature accessories collection for Target, including stationery and home décor items, followed by a limited edition holiday assortment later that year, which included gift wrap, ornaments and serving platters.
 
The new John Derian for Target collection is available at select Target stores nationwide and www.Target.com.   
 
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
 
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at www.Target.com and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at www.Target.com/Pressroom to access product information, photos and more.

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