Exclusive designer partnerships, merchandise and team reflect Harlem’s local flavor
Target (NYSE:TGT) will open its first store on the island of Manhattan, celebrating its grand opening in East Harlem on Sunday, July 25. The store features more space devoted to fresh food, everyday essentials and home basics geared for apartment living. The store is easily accessible with a pedestrian bridge linking mass transit to the store on the second floor of the East River Plaza. A parking deck is also available.
Target has tailored the store’s merchandise assortment to include a generous selection of multicultural offerings including Spanish language and Ebony greeting cards, Gospel and Latin music, Spanish language books and movies, religious candles and a large assortment of multicultural dolls. A large assortment of apartment-appropriate items such as storage solutions, pillows and airbeds will also be available. Local guests will receive customized advertising related to these offerings throughout the year.
As with all Target stores, the new general merchandise store will offer everyday essentials, household products, electronics, clothing and seasonal items. And, it will feature Target’s new expanded food layout offering fresh packaged produce, meats and baked goods.
The new East Harlem Target store will help support the local economy byhiring approximately 400 team members for the initial store opening. Interested individuals can apply for positions at www.Target.com/careers
Harlem Designer Collections
In celebration of the East Harlem store opening, Target is launching the Harlem Designer Collections in key stores, predominately on the East Coast, and on Target.com beginning August 1, 2010. These collections can be purchased a week earlier at the East Harlem store. The diverse partnership features designs from notables Isabel and Ruben Toledo, renowned designer Stephen Burrows, as well as chef extraordinaire, Marcus Samuelsson. These limited-time only collections span across categories and reflect the spirit of Harlem.
The IsabelandRubenToledo for Target® collection marks the first time Isabel and Ruben have partnered on a retail collection. The collection includes a beautifully psychedelic swim assortment with suits and towels in cerulean blues; cutouts and asymmetry make bold statements on one-piece suits ($17.99–$34.99). The Stephen Burrows for Target® collection provides an unexpected assortment of knits that embody an urban-street aesthetic, shown in the zip-front pocketed hoodie dress ($19.99–$34.99). The Marcus Samuelsson for Target® collection offers a range of aprons, placemats, kitchen towels, potholders and napkins, and features a pleasantly surprising assortment of men’s, women’s and kids’ tees which will only be available at the East Harlem Target store ($3.99–$19.99).
Each collection will honor Harlem while giving to the local Harlem community. Target will donate 5 percent of each product’s purchase price to a non-profit of the designer’s choice. The non-profit selected by the Toledos is El Museo del Barrio [http://elmuseo.org
]; The Fund for Public Schools in support of the library at The Young Women’s Leadership School of East Harlem [http://schools.nyc.gov/site/M610
] by Stephen Burrows; and The Fund for Public Schools in support of the library at Harlem PS 180: Hugo Newman [http://schools.nyc.gov/site/M180
] by Marcus Samuelsson.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education®. Today, that giving equals more than $3 million a week.
Note: Target welcomes the media to its stores. To contact your local store about store events, merchandise and community programs please visit “Find a Store” at www.Target.com. Images can be found at www.Target.com/Pressroom under the category “Target Stores.”