Target Goes Back to School with Low Prices & Great Style

MINNEAPOLIS - July 21, 2010
Target Provides Value and Convenience for Students of Every Age
This back-to-school season, Target® offers affordable, one-stop shopping for students and parents from school supplies and dorm décor to fashionable clothing and the latest gadgets.
Target highlights great savings on a variety of must-have products like the Epson all-in-one printer, scanner and copier, only $29.99, and multiple unique and trend-forward USB 4GB drives available for only $13.99 each, to hip graphic print backpacks like the Trans by Jansport Supermax backpack under $30.
“The weeks just before school and college begin are busy for parents and students,” says Kathee Tesija, executive vice president, merchandising, Target.  “Target saves families time and money by providing all the essentials in one store and at great prices.”
Regardless of age, Target offers great design across multiple categories. A faux crocodile-finish storage trunk from Room Essentials® doubles as an occasional table, the Emerson 2.8 cu. ft. mini-fridge with dry erase door for $89 is perfect for sharing messages with roommates, and back-to-school basics include the Paul Frank for Target® notebooks and folders for $1.50.
Target introduces Disney’s D-Signed, a new line of apparel and accessories for tween girls. The new collection is based on the fashions worn by Disney Channel characters and will be available at Target stores nationwide and online at on August 1, 2010.
School fashion is important to male and female students alike. This season, young men will find style and comfort with the Shaun White collection of graphic tees, plaid shirts and denim, and new this fall, Shaun White shoes.  For the active student, C9 by Champion® moisture-wicking training shirts, shorts and pants are available in a range of styles and colors.  Most items are priced under $20. And the girls can afford trend-right fashion from Mossimo Supply Co., with skinny denim, vintage woven tops and gold ballet flats.  Shaun White, C9 by Champion and Mossimo Supply Co. are available exclusively at Target stores and at
Keep It Social
Every new college student faces challenges—from living with strangers to eating on a budget.  Enter “College Memory Theater,” a tongue-in-cheek series of ads developed by Target with and that offers solutions in entertaining format. Also available on the “College” tab of is access to coupons, college checklists and a Roomates by Target application that allows students to set up a roommate group, so they can plan their shopping list, IM,  manage bills, divide chores with roommates and more.
Take Charge of Education
Target paves a path to graduation and helps K-12 students reach their full potential by participating in a variety of charitable education programs. The company’s innovative Take Charge of Education® school fundraising program provides real dollars for real needs in schools nationwide. Here’s how it works:
1.     Guests apply for the Target REDcardSM
2.     They then enroll in Take Charge of Education and designate a K-12 school of their choice
3.     Target tracks purchases made by participating REDcard holders and sends a no-strings-attached donation check directly to the school’s principal.*
These funds can be used for whatever schools need most, from books and school supplies to classroom technology. 
 *Subject to Take Charge of Education program rules. See or call 1-800-316-6142 for details.  REDcardSM: Target® Visa® Credit Card, Target Credit CardSM and Target Check CardSM. Subject to application approval.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at to access product information, photos and more.

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