Target Chip Ganassi Racing announced today that sponsor partner Suave has increased its role in 2010, with their brand being featured in the IZOD IndyCar Series.
Suave will serve as the primary sponsor of the Target Chip Ganassi Racing No.10 Honda Dallara for reigning IZOD IndyCar Series Champion Dario Franchitti in Round 3 of the series at the Indy Grand Prix of Alabama presented by Legacy Credit Union at Barber Motorsports Park this Sunday, April 11 (3:00 p.m. ET, VERSUS).
The partnership with the team is a follow-up from last year’s program where Unilever brand Vaseline MEN was the primary paint scheme for one race with Dario Franchitti.
NOTES OF INTEREST:
Suave Brand Part of Inaugural Event in Alabama: Fresh off his 200th career Indy car start, Franchitti stands second in the IZOD IndyCar Series championship with 59 points and is set to contend the inaugural event at Barber Motorsports Park in the No.10 Suave Honda Dallara on the 2.38-mile permanent road course.
Dario by the Numbers: Barber Motorsports Park marks Franchitti’s 87th start in the IZOD IndyCar Series and his 20th Indy car start with Target Chip Ganassi Racing. Franchitti has claimed two IndyCar Series Championships (2009/2007), the 2007 Indianapolis 500, 23 victories and 24 poles in his Indy car career (CART, IRL) with 121 top-10 finishes.
David Rubin: Marketing Director for Suave
"The entire Suave lineup carries serious performance credentials when it comes to the shower, with products that offer the same performance as salon and specialty brands. We’re excited to see the No.10 Suave Honda Dallara take to the twists and turns of Barber Motorsports Park this weekend, and are thrilled to be teamed up with the high performing Target Chip Ganassi Racing team.”
Dario Franchitti: Driver, No. 10 Suave Honda Dallara
“We’ve tested at Barber the past few years for IndyCar pre-season training, so we’re excited to be able to race here this weekend in the Suave car. To have a partner like Suave join the Target Racing program is another feather in the team’s cap. We hope to bring the performance of the Suave lineup to the track this weekend for Team Target. Barber is a very challenging road course – it will demand a lot from the drivers and I’m looking forward to a new event.”
Suave products are designed to offer the same performance as salon and specialty brands without the salon price tag. Suave’s lineup includes the Suave Professionals and Suave Naturals lines of shampoos, conditioners and body washes, Suave Men products designed for the grooming needs of guys, and Suave Kids, which includes 2 in 1 and 3 in 1 shampoos and conditioners as well as body washes formulated just for kids. Suave products are available at drug, mass merchandisers, and supermarkets nationwide.
About Target Chip Ganassi Racing (TCGR)
Target Chip Ganassi Racing is the two-time reigning IZOD IndyCar Series Champion, scoring 10 wins in 17 races in 2009. Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with sponsor, Target. Today, Target Chip Ganassi Racing includes two entries in the IZOD IndyCar Series for 2008/2003 Champion and 2008 Indianapolis 500 Winner Scott Dixon, and 2009/2007 Champion and 2007 Indianapolis 500 Winner Dario Franchitti. Target Chip Ganassi Racing has collected seven Championships and 74 wins since 1994 and operates out of a state-of-the-art race shop facility in Indianapolis, with a corporate office in Pittsburgh.