Target Introduces the Caldrea Essential Collection

MINNEAPOLIS - March 31, 2010
Refreshing household products at affordable prices 
This spring, Target® debuts the Caldrea® Essential Collection, a new assortment of home and personal care items with pleasant aromas for a fresh clean experience.  The modern collection features three scents—Citron Ginger, Olive Oil and Herbs of Provence—available exclusively to Target guests beginning March 2010.
The Caldrea Essential Collection was created using the most superb, naturally-derived ingredients, generating a fresh, fragrant and high-potency cleaning experience with every task. The line includes products such as hand soap and lotion, dish soap, all purpose cleaner and kitchen candles—all developed with the finest plant-derived ingredients, essential oils and affordably priced from $5.99 to $19.99.
“The Caldrea Essential Collection at Target offers a modern, luxurious twist on household products at unbeatable prices,” said Stacia Andersen, senior vice president, home merchandising, Target.  “By offering these highly effective, practical products, our guests are able to enjoy caring for their homes.”
Caldrea products are known for their indulgent fragrances, which shine through in the three aromatic scent combinations, created especially for the Essential collection at Target:
  • Citron Ginger – a lively, tangy scent with essential oils of grapefruit, ginger and basil
  • Olive Oil – earthy and herbal with essential oils of coriander and cedarleaf
  • Herbs of Provence – essential oils of rosemary, thyme and sage plus lavender, mint and lily of the valley
The Caldrea brand believes that caring for the home should be as luxurious as caring for the body.  Together, Target and Caldrea have worked to provide a premier cleaning experience with products that are highly effective, earth-friendly and enjoyable to use.  The Caldrea Essential Collection at Target boasts nine everyday items that are created without ammonia, chlorine, phosphates, parabens or petroleum distillates.  Additionally, all products are tested to ensure superior performance, are biodegradable and not tested on animals.
The new Caldrea Essential Collection can be found in the kitchenware department at Target stores.  
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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