Target Expands Beauty Offerings with New Hair Care Collections

MINNEAPOLIS - March 31, 2010
Target spruces up hair care assortment with launch of Miss Jessie’s, among others
 
Target has expanded its hair care assortment to include African American salon products never before offered at mass.  Now available at select Target stores and Target.com, the new offerings include Miss Jessie’s, CURLS, The Jane Carter Solution, and the Target exclusive SheaMoisture.  This expansion further delivers on the retailer’s Expect More. Pay Less™ brand promise while providing guests with convenient access to the brands they know and trust. 
 
“By offering an accessible assortment of salon-quality brands and everyday essentials, Target is the destination for guests’ beauty needs,” said Keri Jones, senior vice president, merchandising, Target.  “With the introduction of Miss Jessie’s and other new launches, our guests will now find more of the products they want, need and trust.”  
 
Boutique Brand Miss Jessie’s
The heart of the hair care expansion at Target is the launch of the Miss Jessie’s® product line at mass.  Known throughout the hair care industry and favored by celebrities including Alicia Keys, The Roots, Holly Robinson Peete and Randy Jackson, Miss Jessie’s is considered the go-to product
 
line for curls and waves.  Initially developed to manage the curl of African American hair, Miss Jessie’s products have since found a strong fan base among people of all backgrounds looking to enhance curly hairstyles.  
 
“Words cannot express how proud we are to see Miss Jessie’s at Target as it gives our products the national platform we’ve always dreamed of,” said Miko Branch, co-founder, Miss Jessie’s. “When my sister and I were young, our paternal grandmother – the original Miss Jessie – would create formulas to manage our curls.  These products were inspired by her passion and love of beauty and we can’t wait to share it with Target guests far and wide.”
 
The Miss Jessie’s assortment at Target will include the award-winning Miss Jessie’s Curly Pudding® as well as the following products:
  • Miss Jessie’s Curly Meringue®
  • Miss Jessie’s Curly Buttercreme®
  • Miss Jessie’s Baby Buttercreme®
  • Miss Jessie’s Crème de la Crème Conditioning Crème®
  • Miss Jessie’s Crème de la Curl Cleansing Crème®
  • Miss Jessie’s Stretch Silkening Crème®
  • Miss Jessie’s Super Slip Sudsy Shampoo®
  • Miss Jessie’s Quick Curls®
  • Miss Jessie’s Rapid Recovery®
Prices range from $14.00-58.00.  
 
Other New Collections Make Debut
 
In addition to the launch of Miss Jessie’s, Target has added other beloved hair care brands to its mix.   
 
CURLS
CURLS is the first line of premium, ethnic hair care products created specifically for biracial/multiracial women and girls with naturally curly hair.  The products were uniquely created with this curly hair type in mind.  Target now offers the following CURLS cleansing, conditioning and styling products:
  • Creamy Curl Cleanser
  • Coconut Curlada Conditioner
  • Lavish Curls Moisturizer
  • Goddess Curl Gel
  • Cream Brule
Prices range from $7.99-10.99. 
 
The Jane Carter Solution
 
Natural-based products that work effectively for every hair type, The Jane Carter Solution product line was specifically designed for dry hair including curly, wavy, straight, relaxed, natural hair, color treated and locked hair. The products feature ingredients derived from nature, such as natural butters and certified organic essential oils, and add vibrancy and shine to hair. Target now offers the following Jane Carter Solution products:
  • Scalp Serum
  • Nourish and Shine
  • Moisture Shampoo
  • Nutrient Conditioner
  • Revitalizing Leave-In Conditioner
  • Wrap and Roll
Prices range from $7.99-21.99. 
 
SheaMoisture
An exclusive at Target, with over 14 new natural and organic personal care solutions, SheaMoisture shampoos, conditioners and hair treatments will be offered, all priced at $9.99.
  • African Black Balancing Shampoo
  • African Black Balancing Conditioner
  • African Black Intensive Scalp Elixir
  • Raw Shea Restorative Shampoo
  • Raw Shea Restorative Conditioner
  • Raw Shea Cuticle Bonding Elixir
  • Raw Shea Restorative Trauma Masque
  • Coconut Hibiscus Curling Shampoo
  • Coconut Hibiscus Curling Souffle
  • Coconut Hibiscus Hold & Shine Daily Moisture Spritz
  • Coconut Hibiscus Curl & Style Milk
  • Yucca & Aloe Volumizing Shampoo
  • Yucca & Aloe Volumizing Conditioner
  • Yucca & Aloe Volumizing Hair Spray
Products are available at select Target stores and online at Target.com.
 
About Target
 
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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