Target Debuts Mossimo Spring 2010 Collection

MINNEAPOLIS - March 10, 2010
Mossimo offers great value and design for the entire family
This spring, the Mossimo for Target collection offers a range of updated classics and stand-out trend items that add individual style to any wardrobe without breaking the bank.  Personifying the effortless West Coast look with contemporary silhouettes, California-based designer Mossimo Giannulli’s spring collection for Target offers affordable fashion for women, men and children.  
“The Mossimo spring collection offers a great fashion assortment at a fantastic price,” says Trish Adams, Senior Vice President, Target. “Giannulli fuses his West Coast design perspective with on-trend styles, while outfitting the entire family.”
Women can spice up their closets this spring with playful and trendy color palettes ranging from khaki earth tones to vivid citrus hues, and contrasting black, white and red.  The Mossimo spring collection offers skirts with sheer layering and graphic prints, as well as pencil-style silhouettes for classic, feminine options.  Seasonal standouts such as tailored shorts, structured blazers and trench coats pull together a smart look.  Show-stopping swimwear one-pieces and separates are also available as part of the collection.
The Mossimo Women’s Plus collection answers the season’s call for lightweight fabrics and cheerful colors.  For a casual and unfussy look, pair denim pants with a v-neck tee or a peasant top.  For a more sophisticated ensemble, pair a sateen sheath dress with a structured trench.  The Women’s Plus collection offers sizes ranging from 1X to 3X. 
Individualism shines through from head-to-toe with the Mossimo accessories assortment.  Shoes range in height and style from floral print or metallic flats to heeled gladiator and t-strap wedge sandals.  Bags come in multiple styles and sizes, ranging from faux-skin clutches to hobos to canvas beach totes.  Fedoras and bright colored scarves complete the outfit.
Giannulli stays true to his surf-side roots with the men’s spring assortment.  Relaxed tees and polos in vibrant hues pair nicely with neutral cargos or camo-print shorts.  The Mossimo Premium Denim collection offers a variety of relaxed denim cuts and washes at a great price.  Hit the beach with board shorts in eye-popping colors and graphic prints that are guaranteed to stand out. 
The Mossimo children’s collection shows versatile options for girls and boys both in an out of the classroom.  Girls can dress it up with knit dresses in floral patterns and ruffle detailing or in solid colors with functional and decorative pockets.  Boys keep a California- cool vibe with cargo shorts and graphic tees or polo shirts.  
The Mossimo Spring 2010 Collection will be available at most Target stores nationwide and at beginning in March.   
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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