Target’s Mobile Technology Converts GiftCards to Virtual Barcodes

MINNEAPOLIS - February 8, 2010
GiftCards can now be saved and used via the mobile site
Target guests no longer need to carry their Target GiftCards in order to redeem them, thanks to the innovative Target Mobile GiftCard.
By taking advantage of Target’s mobile technology, any guest, tech-savvy or not, can save GiftCard information to a PIN-secure account on All that’s needed is a mobile phone with Internet capabilities,* which a guest can use to retrieve GiftCard barcodes for scanning at checkout.
Guests may access their Target Mobile GiftCards to add value at store registers, and check GiftCard balances at any time via In addition, Target Mobile GiftCard functionality allows guests to save multiple GiftCards to their account and label each one for easy reference.
“The addition of Mobile GiftCards to our suite of mobile shopping solutions further simplifies the Target experience for our guests,” said Steve Eastman, President of  “Consistent with our ‘Expect More. Pay Less.’ brand promise, we will continue to surprise and delight our guests with innovative and highly relevant mobile capabilities, enabling access to the Target experience anytime and anywhere.”
Target’s point-of-sale scanning technology makes the Target Mobile GiftCard possible, and Target is the first major retailer with the ability to scan mobile barcodes in all of its stores. A leader in mobile retail, Target continues to offer innovative mobile solutions for guests. In addition to using the new Mobile GiftCards, Target guests can view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad, and receive text and e-mail notifications of great deals – all via their mobile phones.
About Target
Minneapolis-based Target serves guests at 1740 stores in 49 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
* Standard internet usage charges may apply.

Press resources

Media hotline

We strive to return all of our media inquiries within one business day.

1 (612) 696-3400

Stay informed

Target rss feeds

Guest relations

Visit Target Help