Target Introduces New Spring Colors from Sonia Kashuk

MINNEAPOLIS - January 1, 2010
Reinvent your look with fresh new shades at alluring, affordable prices.
This spring, refresh your beauty routine with Sonia Kashuk’s latest additions to her collection at Target.  With products ranging from new shades for eyes, lips and cheeks to tools, skincare and her newest addition – nail colours – you can update your look without emptying your wallet.
Brightening Powder – Apply this super sheer, silky powder over concealer to brighten skin for a radiant complexion.  Perfect for use under and in the corners of the eye to minimize the appearance of dark circles and reveal a refreshed look.  Price:  $9.99 (Available in select Target stores nationwide and online at 
Jet Set Liquid Liner – Instantly define eyes with this deep black liquid liner.  The felt tip applicator offers optimal control for a precise, smooth line that will stay perfectly in place all day.  Price:  $5.99
Nail Colour – Make a statement with high-shine nail polish in an array of shades from neutrals to brights, as well as a rich, metallic silver that will ensure you’re perfectly polished.  The chip-resistant formula, used with a base and top coat, will keep your hands and feet looking fashionable.  Available in 10 brilliant shades, in addition to a Top Coat and Base Coat: In the Buff, Tickled Pink, Candy Man, Ooh La La, Rescue Me, Tutti Frutti, Purple Rain, Ocean Breeze, Space Cadet, and Smoke and Mirrors.  Price:  $3.99 (Available in select Target stores nationwide and online at 
Perfecting Luminous Foundation – Instantly brighten dull skin and even out skin tone with this creamy foundation.  The hydrating formula is infused with a moisturizing complex containing amino acids, sugar derivatives and urea, which replenishes skin and illuminates the complexion for a naturally flawless finish.  Available in six radiant shades:  Bisque, Vanilla, Cream, Buff, Bamboo, Camel.  Price:  $10.99 
Bare Minimum Pressed Powder – Combat shine and even out skin tone for a luminous finish with this creamy, natural-looking pressed powder.  The weightless formula glides on effortlessly, delivering even coverage while a soft focus complex reflects light to minimize skin imperfections.  The compact formula also contains a natural polymer that helps to regulate sebum production for a shine-free, flawless complexion.  Available in three translucent shades:  Translucent Fair, Translucent Light and Translucent Medium.  Price:  $8.99
Primer Priming Vitamin Serum – Shed old skin and instantly impart a flawless finish with this silky smooth, vitamin-enriched primer. This serum preps skin for makeup application and fills in fine lines and wrinkles.  Vitamins C and E deliver antioxidant protection to reduce free radical damage, while vitamin B helps skin to retain its moisture.  The multi-tasking formula also stimulates cell turnover with salicylic acid and bark extract, improving skin’s texture and radiance.   Price:  $17.99
Sunless Tan Face Tanning Towelettes – Instantly impart a healthy summer glow with sunless tanning towelettes.  Convenient, single-use packets deliver a streak-free application of self-tanner.  Perfect for on-the-go to create a bronzed, radiant glow anytime, anywhere.  Available in Golden and Bronze.  Price:  $9.99 (Available in select Target stores nationwide and online at 
Sunless Tan Body Tanning Towelettes – Sweep on gorgeous, golden all-over color with convenient self-tanning towelettes for body.  These towelettes will add a natural-looking radiance to the chest, neck, dcollet, legs and arms – whether you want a hint of color or a deeper tan.  Available in Golden and Bronze.  Price:  $9.99 (Available in select Target stores nationwide and online at 
Large Kabuki Brush – This light, compact brush is ideal for applying shimmer and highlighting the face or body.  Flawlessly applies powder, pressed or loose and easily fits into any cosmetics case.  Price:  $19.99 (Available in select Target stores nationwide and online at 
Synthetic Domed Multipurpose Brush – This luxe dome-shaped brush delivers precise application and effortlessly blends crme or powder formulas for flawless foundation and blush.  Price:  $17.99
Small Multipurpose Powder Brush – Illuminate your eyes with this multitasking brush.  Perfect for applying and blending color along the lid, or for a light powdering anywhere on the face.  Price:  $10.99
Medium Multipurpose Powder Brush – Partner this multitasking brush with any pressed or loose powder for precise application on the face and cheeks.  The angled contour of the brush delivers controlled application and is perfect for shine touch-ups throughout the day.  Price:  $17.99
Medium Fluffy Eye Shadow Brush – This soft brush blends any shadow beautifully, delivering an even wash of color on the entire lid.  Price:  $11.99
Domed Eye Shadow Brush – Expertly blend shadow with this densely packed dome-shaped brush with super-soft bristles that give perfect shape to the outer corner of the eye.  Buff away edges for a perfectly finished smokey eye or contoured look.  Price:  $9.99
Small Hair Brush – Sonia Kashuk’s award-winning paddle brush now makes its debut in a convenient travel size. Keep hair healthy and shiny with densely packed bristles that stimulate the scalp and smooth hair for a silky, static-free finish.  The ergonomic handle sits comfortably in the hand for a non-slip grip, making styling simple.  The new smaller size fits easily into a cosmetic case or handbag for lustrous hair, perfect for mid-day touch ups.   Price:  $12.99
Round Hair Brush – Sonia decided to round out her award-winning hair care category with this new must-have hair tool that helps you to achieve the ultimate blowout.  The professional-quality brush combines heat-resistant nylon and boar bristles to deliver styling control and shiny, healthy-looking hair.  Effortlessly curls ends under, creates volume and smoothes hair to a glossy finish.  This styling essential is perfect for all hair types and styles. Price:  $14.99
Retractable Dual Foundation/Powder Brush – This multi-tasking brush duo is a makeup bag essential. Expertly apply even foundation with one end, then finish the look with a dusting of powder or blush for a flawless finish.  Price:  $14.99
New 2010 Product Additions – Page 5 of 7
Retractable Dual Eye Liner/Smudge Brush – Define, line and add drama to your look anytime with this dual-ended brush that delivers a smoky eye.  Draw a precise line with the pointed liner or smudge it out for a sultry effect.  Price:  $9.99
Nail File – This long-lasting, washable metal nail file quickly shapes and smoothes nails for salon-worthy results at home.  Gentle enough for weak or brittle nails, this must-have tool will keep nails snag-free, manicured and healthy.  Price:  $3.99 (Available in select Target stores nationwide and online at 
Nail Buffer – Buff, smooth and shine your nails to perfection with this all-in-one tool for neat nails in three simple steps.  Smooth away jagged edges and ridges to prep nails for polish application or impart high-shine naturally for an elegant manicure, sans polish.  Price:  $3.99  (Available in select Target stores nationwide and online at 
Tweezers with Spoolie – Perfectly tweeze, tame and groom your arches with these must-have eyebrow essentials.  Your secret to perfectly groomed brows!  Price:  12.99 (Available in select Target stores nationwide and online at 
Eye Shadow Quads – Three new eye shadow quads will seamlessly take your look from day to night, each with four complementary shades to create multiple looks, housed in a convenient palette.  Cotton Candy is a beautiful pastel palette including demure shades of pale taupe, matte cream, pale peach and pink with light sparkle.  Dare to play with color with Purple Haze, a set of four shimmering shades including violet, royal purple and pale lilac for intense shade layering, along with chocolate brown, a perfect dark neutral to complement these bold shades.  Or, create a modern twist on the classic smoky eye with Paris at Night, a chic collection of seductive grays and a complementary navy.  This quad includes four enchanting shades: metallic silver, pewter, shimmer-infused gunmetal and a deep matte navy.  Price:  $10.99
Enhance Eye Shadow – These buttery-soft eye shadows highlight, define and contour the eyes in blendable, natural-looking shades that showcase your most alluring feature.  Now available in Driftwood, a rich, truffle brown, because you can never have enough neutrals.  Price:  $5.99
Dramatically Defining Longwear Gel Liner – Add instant drama to your look with this easy-to-apply, bold eye liner.  Define and line the eye with this long-lasting gel formula that glides on evenly, delivering an intense, inky color.  Apply with a light touch for a polished, precise look or lavishly layer the color for show-stopping drama.   Now available in: Charcoal Gray, a great alternative to black and brown for a sexy, sultry eye.  Price:  $8.99
Ultra Shine Sheer Lip Gloss – Polish your pout with this high-shine, sheer lip gloss that glides on easily without tackiness.  The paraben-free formula is enriched with papaya and pear extracts that leave lips kissable while delivering beautiful color and shine.  The newest addition – Luscious – is a universally flattering mauve shade.  A makeup bag must-have!  Price:  $8.99
Luxury Lip Color – This ultra-rich velvety formula glides on to lips, delivering full coverage color without bleeding.  Available in two new, ultra-wearable shades: Soft Pink and Mauvey.  Price:  $8.99
Sonia Kashuk is available at Target, providing high-quality products at affordable prices since 1999.  Nail Colour is available in select Target stores nationwide and online at
Please call 1-800-800-8800 or visit to locate the Target store nearest you.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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