Pixi Offers Wake-Up-And-Go Beauty at Dreamy Prices for Spring 2010

MINNEAPOLIS - January 15, 2010
Target Offers Designer Glamour without Department Store Price Tags 
From its famous London store to the beauty-specialist who created it, Pixi has a loyal, worldwide following that swears by its pure, awakening, skin-loving products and naturally radiant makeup style.  Makeup artist and mum Petra Strand created the line of multipurpose products to help busy women look like themselves, only more gorgeous.  The new Pixi products allow any woman to attain a flawless, glowing face and alluring eyes with ease.  The new collection will launch at Target stores nationwide and online at Target.com in March 2010.
Alluring Eyes
Smokey Eye Primer ($18)
This primer intensifies the smokey look of powder shadow and keeps eye makeup on for hours and hours without creasing.  The water-resistant, long-wearing formula smoothes the eye lids, camouflages imperfections and diffuses light for a softened effect. Shade: Heather Quartz
Key ingredients: Soothing chamomile extract, skin protecting vitamin E, nourishing beeswax, line smoothing microcrystalline wax, protecting titanium dioxide, super smooth application from mineral silica.
Petra’s Insider’s tip:This is truly the perfect shadow contour shade. I love, love, love it.  Wear it on its own for a subtle shading effect, or under deep smokey powder shadows for a perfectly intense smokey effect.  You can also add a lighter colour on top for a 3D effect that is very flattering.”
Endless Silky Eye Pen ($14)
The ultimate hard-working liner that gives maximum impact in an instant.  An intensely pigmented pencil with maximum long-lasting color payoff, the revolutionary formula smoothes on effortlessly with a creamy, waterproof texture, and is packed with skin treating ingredients suitable for even the most sensitive eyes.  Endless Silky Eye Pen is available in a spectrum of six intense colors that includes: BlackNoir, BlackBlue, BlackTulip, BlackCocoa, DeepPlum and TrueTeal.
Key ingredients: Skin soothing vitamin E, natural mineral pigments - great for sensitive eyes, ultra smooth nylon 12 that literally moves with the skin to ensure a seamless finish. 
Paraben-free, mineral oil-free, preservative-free, hypoallergenic, vegan-friendly, no animal-derived ingredients, not tested on animals, waterproof. 
Petra’s Insider’s tip:These pens can be used to line close to the lashes on the upper and lower lid and are outstanding to use on the inner rim for a liner that’s in it for the long haul.  The clever bit is that the pen is easy to use like a crayon with the smoking hot, sexy look of a liquid.  It will quickly become a must for both day and evening looks.”
Flawless Face
Flawless & Poreless ($28)
This miracle-in-a-tube primer smoothes out fine lines and makes pores disappear instantly, creating a seamless and silky canvas.  Skin texture improves immediately to a velvety, shine-free finish.  Willow bark extract controls shine naturally, salicylic acid unclogs pores to improve skin texture and skin-smoothing silica creates the ideal surface for flawless makeup application.  The lightweight formulation also provides continuous hydration.
Key ingredients: Nourishing shea butter, protecting titanium dioxide, medicinal & anti-viral enantia chlorantha bark, Hypoallergenic, oil-free, shine-free, for all skin types.
Petra’s Insider’s tip:This formulation is the most effective to keep lines to a minimum.  Pores become invisible and there is no need for powder to absorb excess shine.  I also love to apply this on top of makeup during the day to even out skin tone and refresh my makeup.
Lumi Luxe Bronzer Palette ($25)
An essential summer accessory, this fairy adorned Pixi palette has four awakening bronzing shades for all-over use.  These bronzers look pretty in the palette, but even more gorgeous on skin, with the most flattering rose and petal pink mixed with nude bronzing shades.  The all-natural mineral formula is so soft that they can even be applied with fingers.
Key ingredients: Soothing natural pigments, skin strengthening magnesium, gently mattifying kaolin, skin protecting vitamin E, nourishing shea butter and skin treating jojoba.
Petra’s Insider’s tip:Use this compact as an instant pick-me–up dream.  I love that there are no brushes needed.  Simply sweep color over your lids, one on your cheeks and one under your gloss or balm on your lips.”
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,744 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

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