Just a typical Friday morning at Target ... with the Kardashian-Jenner-Barker family and close friends enjoying a fabulous brunch right inside the store during store hours. The reason for this extra special Target Run? To celebrate the success of Lemme at Target.
If you keep up with the Kardashians, you may know that Kourtney Kardashian Barker recently launched a gummy vitamin and supplement brand, Lemme, now available at Target. Within days of appearing on Target shelves, Lemme became one of our top supplement brands, adding to our growing status as a wellness destination for our guests. Leading the way? Top sellers Lemme Purr Vaginal Probiotic Gummies and Lemme Debloat Daily Digestive Probiotic Vegan Gummies.
And today, to celebrate, Kourtney hosted a brunch for friends and family at the Westlake Village Target in Los Angeles. “[Selling Lemme at Target] was on our vision board for what I wanted for this little company before we even launched ... such a pinch me, dream come true moment,” Kourtney says.
The scene
Celeb party planner Mindy Weiss turned a section of the Target store into a beautiful breakfast café featuring lavender décor (to match Lemme’s packaging), a giant Target sales receipt full of Lemme purchases and a Target cart overflowing with lavender and red flowers.
The brunch
Kourtney, mom Kris Jenner and sister Khloe Kardashian shared about the brunch on their social feeds. Kourtney’s guests enjoyed coffee, quiche, pancakes and more while celebrating Lemme.
The scoop
After the brunch, we sat down with Kourtney to talk about her approach to wellness, the Lemme launch and more.
What does wellness mean to you?
For me, wellness is all about doing small things for myself that make me feel better. It could be going for a walk, spending quality time with my family or eating organic foods that make me feel great.
Favorite wellness practice that anyone can do?
Walking! I go for daily walks with [new baby] Rocky, and it’s one of my favorite parts of the day.
What makes Target and Lemme a good fit?
It was important for us to meet our customers where they shop, and we know that Target is a big part of their wellness journey. And as a long-time Target shopper, it has been such a dream come true.
Why did you have this event at Target, and what was your favorite part?
When we were talking about having an event, I said it has to be at Target, because when else could we ever have breakfast at Target? It’s iconic. My favorite part of today was seeing our Target Lemme section and having my friends and family here to celebrate Lemme being at Target.
Aside from Lemme products, what’s in your Target cart?
Ritz crackers and things for my daughter Penelope. She is a huge Target fan.
Four Lemme products are sold at Target. Will there be more?
I can’t reveal too much but we have so much more coming to Target ...
