The vineyard vines for Target Look Book Is Finally Here and It’s 300+ Items of Summer Perfection

  • Apr 26, 2019
a group of people walking on a beach with strollers and umbrellas

With just over three weeks to go until the vineyard vines for Target launch, we know the anticipation struggle is real. And for good reason! Our latest design collaboration is chock full of summer-inspired pieces, with more than 300 items across home and outdoor goods, apparel, accessories and swim, plus plenty of items that are a first for the beloved brand. To hold you over until the May 18 launch, Target just dropped the entire vineyard vines for Target look book so you can check out the collection and prep those wish lists.

“We created vineyard vines for Target to bring people together to celebrate moments that make summer so memorable. The limited-edition collection features the classic style that vineyard vines is known for, along with Target’s continued focus on value, design and innovation,” said Mark Tritton, executive vice president and chief merchandising officer, Target.  “With most of the 300+ items available for under $35, we can’t wait to help our guests experience the joy of summer when the collection launches on May 18.”

Full of bold colors and prints, the new collection stays true to the brand’s classic style that’s perfect for summer. And with most items under $35, the line was designed for everyone to enjoy. Whether you’re in the market for poolside tableware, family-coordinating swimwear, beach must-haves or other warm-weather gear, the collection offers something for any summer adventure. Check out a few of our favorite pieces, below, then click on over to for the full reveal.

vineyard vines for Target look book

14 assets

Vineyard vines for Target will be available at all Target stores and on beginning Saturday, May 18 through July 13, or while supplies last. Prices range from $2 to $120, with most items under $35, and will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies. Stay tuned to A Bullseye View in the coming weeks for launch info and more!

The joy of everyday life

We’re here to help all families discover the joy of everyday life — from our distinctive products to easy ways to get them from the store to your door.

Learn more about our products & services

*All fields required.

Please provide your name.
Please provide your email address. Email address must be formatted correctly.
Please provide your feedback.

Privacy policy (opens in a new window)