Can’t blame you. These brands represent just a couple of the results of Target Takeoff, our retail accelerator that brings up-and-coming startups to Minneapolis to learn the ins and outs of mass retail. Another example? Keep an eye out for Oars + Alps arriving in February.
Finding these great new products and services to bring to Target is no small job, and our teams are always on the lookout for interesting brands we know our guests will love. And this week, we’re kicking off the program’s third year with 10 incredible companies that share one common goal—making an impact in the beauty industry, following in the footsteps of last year’s program.
We decided to widen the scope of emerging beauty brand categories. From all-natural skincare to wellness remedies and beauty supplements, the industry is an evolving, innovative space. As the program gets underway at Target HQ this week, these emerging beauty brands will have a chance to work alongside business mentors—including more than 70 Target leaders across the company, and Target Takeoff graduates—to learn how to scale to mass retail.
Following this week, the startups will receive continued support through virtual workshops and mentorship, refining their pitch and products, before returning to Minneapolis to participate in a product showcase on Feb. 28.
It’s just one program of Target’s larger retail accelerator capability, including the METRO Target Retail Accelerator, Certified by Techstars, Target Incubator, which is focused on the next generation of entrepreneurs, and the Target Accelerator Program in India.
Ready to see the selected startups for this year’s program? Read all about them, below.
Known for its clean-ingredient products, allyoos was created to offer innovative haircare that works on all hair types. They’re going beyond traditional shampoo and conditioner, offering unique haircare solutions like a one-step wash and strand soak.
Black Chicken Remedies is a popular Australian brand focused on wellness and recovery. Their products include remedies for skin, hair, body and mind that harness the powers of essential oils and all-natural ingredients.
Founded to fill a gap in the sunscreen market, Everyday for Every Body is an inclusive and affordable sunscreen and Australian lifestyle brand. Their superfood-infused products are unscented, not sticky or whitening and suitable for every body.
Inspired by the folk beauty and botanicals of the African Diaspora, Pholk creates natural vegan skincare products with non-comedogenic botanicals. Their toxin-free products include cleansers, face serums, masks and toners that are designed for various skin types.
Formulated by a scientist from the Midwest, SAHI Cosmetics offers luxury makeup for every skin tone. By ensuring their products match three different undertones, from light to dark, they’re able to match makeup to all shades.
SkinKick is on a mission to give everyone clear skin and confidence with safe and effective products. Their DUO and TRIO product systems are formulated with 99 percent natural ingredients and no harsh chemicals.