Product Manager – Digital Measurement (Remote Eligible)

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Digital Strategy & Platform Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who’s curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network’s fulfillment capabilities. Here, you’ll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product teams have one shared backlog that is inclusive of all product, technology and design work.

As part of the Digital Data Product team, you will help evolve Target's digital measurement ecosystem: the standards, tagging, metadata, behavioral context and governance that make digital decisions faster and more trustworthy. You will partner with engineering, marketing, analytics, product, UX, privacy and business teams to translate measurement needs into clear tagging requirements, taxonomy standards, QA practices, adoption metrics and backlog priorities across Adobe Analytics, Customer Journey Analytics, Claravine, Fullstory and related digital measurement platforms.

This is a hands-on, outcomes-oriented product role for someone ready to help shape the measurement capabilities that power better digital decisions across Target. You will own a defined area of the digital measurement product ecosystem, connecting tagging, taxonomy, metadata, behavioral analytics and data quality practices across tools such as Claravine, Fullstory, Adobe Analytics/Customer Journey Analytics across Target’s Analytics & data ecosystem. The role balances practical delivery with product discovery, stakeholder partnership and a growing voice in how Target evolves from request-based tagging support toward reusable, governed, self-service measurement capabilities.

As a Product Manager, you will work in the product model and collaborate with your product team and key stakeholders to develop objectives and outcomes for your product area. You will build product knowledge through discovery, stakeholder feedback, data quality signals, platform usage, behavioral insights, adoption patterns and operational pain points. You will use that information to prioritize a backlog focused on practical, high-value improvements to measurement consistency, taxonomy adoption, behavioral insight activation and self-service enablement.

Within the team, you will serve as a product translator and capability owner for a defined slice of digital measurement, ensuring Claravine, Fullstory, Adobe Analytics, CJA, taxonomy, documentation and stakeholder needs connect into one coherent product ecosystem.

Success in this role will be measured by improvements in tagging quality, metadata completeness, taxonomy adoption, measurement defect resolution time, self-service usage, stakeholder confidence in digital data and the ability to turn behavioral insights into prioritized product or experience improvements.

What you will do:

• Maintain and refine a product backlog for a defined digital measurement product area, including user stories, acceptance criteria, prioritization rationale and clear outcomes for tagging, taxonomy, Claravine, Fullstory and measurement operations.
• Support and improve Claravine workflows, including taxonomy structures, naming conventions, metadata templates, validation rules, approval flows and adoption reporting.
• Partner with analytics and engineering teams to connect Claravine standards to Adobe Analytics and Customer Journey Analytics use cases, including tracking-code quality, campaign metadata, classification enrichment and reusable reporting dimensions.
• Help evolve Fullstory from a diagnostic tool into a repeatable source of behavioral insight for product discovery, friction analysis, conversion troubleshooting and experience optimization.
• Translate business and product questions into Fullstory use cases, including segments, funnels, journey analysis, session replay workflows, custom events, user properties and insight-to-action playbooks.
• Partner with engineering, analytics and privacy teams to maintain responsible digital data capture practices, including data-layer mapping, tagging consistency, masking, consent and access considerations.
• Translate business questions and marketing or product measurement needs into clear requirements that support reliable analytics, decision-making and product backlog prioritization.
• Improve tagging governance, taxonomy documentation, lineage, QA routines and playbooks so teams can trust and reuse measurement data with less manual support.
• Triage and resolve data issues by coordinating root cause analysis, clarifying business logic and communicating status, trade-offs and recommendations to technical and non-technical partners.
• Enable self-service by creating clear documentation, standards, training materials and stakeholder communications that reduce repeated manual support and increase adoption of measurement capabilities.
• Work iteratively in agile ways, delivering incremental improvements and using feedback loops to improve quality, usability, stakeholder adoption and operational efficiency.