Sr. Manager Roundel Go-To-Market Strategy (Remote Eligible)

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Roundel is Target’s entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone’s best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine “value” in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

As Sr Manager, Go-To-Market Strategy you will…

Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel. This will require leveraging a detailed understanding of the Retail Media landscape to identify opportunities that advance our strategic positioning and deliver on our growth objectives. You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies – ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry.

A successful candidate will be an integral member of the Roundel Go-To-Market Strategy & Operations team, specifically reporting to the Director of Go-To-Market Solutions.

Job Duties:

• Be a commercial strategist for Roundel’s rapidly growing media business
• Drive key aspects of our go-to-market strategy and operations for Roundel’s Owned & Operated product portfolio – primarily Target Product Ads (TPA). This will require partnering with Product stakeholders on strategy, leading commercialization activities, developing sales facing collateral and resources, and driving growth strategy and activation of in-market solutions
• Identify and develop new strategies and partnerships that support our growth objectives, increase our value proposition to our customers, and deepen our strategic positioning
• Partner closely with the cross-functional stakeholders in Sales and Account Management, Performance and Insights, Product, and Operations to support their strategy development and execution
• Drive analyses using internal and external data sources to define / inform our go-to-market strategies across products
• Lead competitive analysis across subset of products and support voice-of-customer activities, and synthesize this insight to support stakeholders across Roundel
• Collaborate with other GTM team members on pricing strategy and pricing operations processes for subset of Roundel’s product portfolio

About You

• Bachelor's degree or equivalent experience
• 6+ years of experience in Sales Strategy & Operations, Digital Media, Product Management, Merchandising, Management Consulting, or equivalent experience in an organization
• Experience working with product or technical teams
• Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
• Strong analytical problem-solving skills and attention to detail
• Ability to analyze and synthesize complex information into actionable insights and recommendations
• Familiarity working with search tactics and strategies
• Proven project management skills with experience leading cross-functional initiatives
• Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth
• Excellent written and oral communication skills