Brand Manager, Baby

Job Id: R0000420995

The pay range is $71,000.00 - $128,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

Building brands is in our DNA. Owned brands are playing an increasingly important role and are a key pillar in Target’s winning strategy. We are building brands that are grounded in deep consumer insight to have a meaningful relationship with our guests and uniquely set us apart in the marketplace.

You will be part of a team that is pushing the boundaries on possibilities for Target, building world class brands and unlocking new ways of working across the organization. This role will give you an amazing opportunity to learn from the best in retail, intersect retail and brand management disciplines, and experience managing brands through every aspect of the lifecycle.

As a Brand Manager, you will facilitate the end-to-end process of developing and managing owned brands under guidance of the director. You will maintain working knowledge of applicable consumer, competitive, marketplace and business context to support decision making. You will be a part of and contribute to a cross-functional team across merchandising, design, development, packaging, marketing, and others, to develop and execute brand strategy and activation plans. You will act as a steward for owned brands, bringing consistency to the way we show up and building brand awareness, engagement and love with our guests. Under guidance, you will be responsible for facilitating cross-functional routines, governing the brand roadmap, escalating risks and delays, driving accountability, and monitoring key performance indicators. You will ensure the brand’s alignment with guest needs and mindsets including positioning, audience definition, brand identity, or other creative briefing (incl. packaging) to support activation of the owned brand. Likewise, you will be accountable for conducting analysis on brand performance, which includes ongoing tracking of brand consumer and financial performance to inform action.

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs.

About You:

• 4-year degree
• 4 - 6 years' experience
• Ability to be an effective team player, managing relationships and influencing cross-functional teams and key business partners
• Strategic thinking and planning skills
• Excellent communication, presentation, and organizational skills
• Ability to work independently with minimal supervision
• Detailed problem-solving, independent judgement, and decision-making skills

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Team Members in the Target General Merch Inc operating company are prohibited from working more than thirty (30) days per calendar year in any of the following states: AL, AR, DE, FL, IN, IA, LA, MD, MS, MO, NC, OK, PA, SC, TN and VA. If hired, you will be prohibited from working remotely from any of the states listed above for more than thirty (30) days per calendar year.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_D

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.  

Application deadline is : 11/14/2025