Lead UX Researcher - Roundel

About Target: 

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Target UX is a group of design, content, research, and accessibility practitioners and experts, with a passion for improving and innovating our digital experiences for Target’s guests, team members, and partners. Here, we pride ourselves on designing tangible, inspiring, and impactful solutions that serve all aspects of our business– and being a part of the team means you will play a critical role for Target’s digital experience by increasing ease, simplicity, value, and delight for every touchpoint.  

About the role:  

As a Lead UX Researcher within our Consumer UX Team you'll be at the forefront of Target’s evolving digital experience, shaping it for our guests and contributing to business growth. In this role, you will be responsible for planning, executing, and synthesizing research to create actionable insights for the cross functional product development team. You will translate research data into powerful stories that help shape Target’s products. This role is a key partner to several functions in the digital group including product managers, UX product designers, engineers, data scientists, content designers, accessibility consultants, and site merchandisers. You will play a crucial role in the product development process, ensuring that our products align with guests’ needs by bringing their voice to life.

As a member of our Consumer UX Research Team, you’ll be working on the product lifecycle experience for our personalization and relevancy content. You’ll use tried and true research methodologies utilizing human centered design thinking to deepen our understanding of our Guests’ experience, needs, and pain points with a focus on the end-to-end experience. As part of a cross functional team, you will help develop new ways of how we onboard, engage, and surface sponsored content.

As a member of the team, you will contribute to advancing the broader practice of UX at Target through influence, impact, and craft, while also educating cross-functional teams when needed. We are an engaged, supportive, and increasingly diverse team focused on elevating the impact of our discipline.

Responsibilities:

• Serve as a leader within product teams throughout the research project life cycle – recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis. 

• Act as a strategic thought partner and provide expert guidance in leading, conducting, and synthesizing qualitative research projects – including, but not limited to in person or remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online & in-store intercepts, and ethnographies

• Lead and follow through on synthesis and analysis of research findings – activating the insights gleaned through observations and interviews and identifying key opportunity and whitespace areas in the context of corporate strategic direction.

• Utilize both quantitative and qualitative research methods and know when to use one or the other

• Support product teams (product managers, product designers, engineering) throughout the research project life cycle – recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis

• Assist the broader UX Research team in keeping our ongoing research library up-to-date and comprehensive

• Contribute to a culture of human-centered practice within UX, product, and engineering teams

• Navigate complexity and ambiguity delivering impact for guests, team members, and the business 

About you:  

• Minimum of 7 years experience practicing UX design research for digital product teams

• Experience in UX Research methods, including remote moderated & unmoderated testing, online & in-context (store) intercepts

• Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners 

• Excellent interpersonal and communication skills

• A strong ability to tell compelling stories from data

• Comfortable within ambiguity with the ability to prioritize; demonstrated ability to manage multiple projects (both small and large) and adjust to changing priorities 

• Strong project management skills – experience managing multiple projects at various stages in the project life cycle

• Project management experience and/or direct experience with consumer research or design research

• Comfortable speaking to a diverse group of people and leading conversations to discover research insights 

• Excellent strategic thinking and problem solving skills

• Experience running, recruiting, moderating and analysis of online panels and thinking strategically about their application

• Proficient in Powerpoint, Outlook, Word and other MS Office software

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.