Sr Marketing Manager GMS, Sport & Partnerships

About us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about

A role with Guest Marketing Strategy (GMS) is an opportunity to create clear and compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity.

Additionally, Guest Marketing Strategists provide apply deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target’s business objectives.  Through your broad Marketing expertise – grounded in inputs across Enterprise Insights, Media & Marketing Effectiveness, Media Strategy, Finance – you will support pyramid teams and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal partners across functions. Here, you will be challenged to deliver the compelling, seamless and innovative work that motivates guests to choose Target. 

The Sr. Marketing Manager, Sport & Partnerships will play a pivotal role in advancing Target’s cultural and commercial leadership through sport and partnerships. This position will lead the strategic evolution of Target’s sports partnership portfolio and support the Fun101 business in bringing culturally connected marketing to life.

This role requires a unique blend of creative and analytical thinking, strong relationship management, and a passion for the power of sport to inspire connection. You will serve as a cross-functional connector between internal marketing teams, business partners, and external rights holders — ensuring Target’s investments deliver both brand and business impact. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience; Marketing emphasis or major preferred

• 8+ years of related work experience inclusive of delivering business results through Marketing Strategy

• Curiosity and drive to deeply understand guest needs, the power of curiosity culture, sport, and the evolving role of brands in fandom and the unique role marketing plays in driving the business with the ability to interpret and synthesize data into a compelling story

• Strong marketing, business and media acumen with ability to leverage data to draft a compelling strategy and investment decisioning to drive measurable results

• Demonstrated executive relationship management skills with both internal cross-functional teams and external partners.

• Tenacity and courage to champion bold ideas, consistently strive to improve the work, learn from results and be the voice of the guest and business

• Proven leadership skills and ability to collaboratively engage key stakeholders across the organization at the right times to solve complex problems, while keeping partners informed, engaged and motivated to act

• Excellent communication, collaboration, and interpersonal skills, with the ability to influence and build strong partnerships

• Ability to thrive in a fast-paced environment, managing deadlines and competing priorities effectively

• Brand, media or agency experience preferred
  
  
  This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.