Media Analyst

Job Id: R0000390201

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up. Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful.

Overview about TII
At Target, we have a timeless purpose and a proven strategy. And that hasn’t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Role Description

As a Media Analyst, you’ll execute marketing programs across a variety of brands and businesses. Working at both the account and brand level to implement and activate digital media campaigns: inclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance. You will provide a high level of customer service to partner teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues. With support and guidance from your leader you will build various client or sales deliverables; such as proposals, media approaches, and audience strategies. You will be tasked with understanding and staying up to date on industry trends both in the retails and digital advertising landscape.

Responsibilities

• Own the media strategy across all teams and ensure campaigns are set up for success.
• Manage, delegate the day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc.
• Identify target audiences, and analyze their characteristics, behavior and media habits.
• Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities.
• Provide informed point of views on recommendations and opportunities on media strategies and tactics.
• Develop a thorough, up to date knowledge of the clients, categories, business and media.
• Understand and analyze the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest). 
• Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts
• Be required to work during US Day time (CST) for certain period in the year

About You

• Minimum of 2-7 years of experience in digital marketing digital media planning, analytics or media execution
• Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub)
• Creativity in making recommendations/problem solving.
• Strong quantitative and analytical skills along with solid communication skills
• Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
• Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is a must.
• Experience with ad servers, DFP, DCM, Sizmek, etc. and order management tools, Prisma, Operative

Non-Technical / Soft skills Requirement:

• Exhibits excellent communication skills & ability to learn quickly
• Have strong attention to detail and accuracy.
• Able to work independently with limited supervision
• Diligent, solution-focused with a can-do attitude
• Effective time management and organization skills
• Eager to get things done and highly self-motivated
• Exhibit time management skills and the ability to multitask, manage concurrent projects and work successfully under pressure.
• Ability to interact with all levels of team across Bangalore and Minneapolis

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/belonging