Target is partnering with FEED Projects to create the FEED USA + Target collection and provide millions of meals to Americans in need. Available at all U.S. Target stores and Target.com on June 30, products display the number of meals that will be donated to children and families through Feeding America, the nation’s leading domestic hunger-relief charity, as a result of purchase.

“As the founder of FEED, I am passionate about the fight against hunger and am thrilled to partner with Target to create our first ever co-branded lifestyle collection,” says Lauren Bush Lauren, FEED Projects head and co-designer of the FEED USA + Target collection. “Through product sales, we hope to provide 10 million meals to Americans in need, which would make it the largest U.S. initiative in FEED’s history.”

"People are time starved and they're looking for easy solutions and certainly want to make a difference," said Laysha Ward, President of Target Community Relations, in a recent USA Today article. “This for us isn't a cause of the moment. It's something we believe in and have stood for since the beginning of time."

The limited-time-only collection includes 50 products spanning home, sporting goods, stationery, and apparel and accessories with prices ranging from $3 to $400. The design approach is modern, casual and hand-crafted, “I am proud that we will be able to empower guests to make a measurable impact through the purchase of the FEED USA + Target collection,” says Lauren.

Check out A Bullseye View, Target’s online magazine, for more FEED USA + Target coverage.

10% of original retail price, excluding tax, of store sales from 6.30.2013 – 10.12.2013 and Target.com sales from 6.30.2013-11.16.2013 to be donated to FEED’s and Target’s partner Feeding America®. The monetary equivalent of the meals listed on the product will be donated. $1 = 8 meals secured by Feeding America on behalf of local food banks. feedingamerica.org.

TAGS: design & innovation , products , partnerships , community support , corporate responsibility , company values

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