The news about Target’s next designer partnership is so exciting that even the ultimate fashion authority Vogue.comlink opens in a new window had to weigh in on the major news, “Who hasn’t designed for Target? Well, according to Prabal Gurung—the latest designer to collaborate with the mega-store—the better question is who has?”

“It’s almost like a rite of passage for new, young designers,” says Gurung. “This collection was inspired by love and if Target’s guests can feel even a little bit of the love that I felt while I was designing this collection, then I will consider it a job well done.”

Ranging in price from $19.99 to $199.99 for apparel and $12.99 to $39.99 for jewelry, handbags and shoes, the Prabal Gurung for Target collection reflects Gurung’s distinct aesthetic—impeccable tailoring, feminine silhouettes, striking prints, hot-hued palettes and sleek styles. The collection includes nearly 80 items and will be available at all Target stores and Target.com Feb. 10 through March 23, 2013, while supplies last.

Check out all the looks from the collection, and behind-the-scenes videos from the look book shoot and the TV spot shoot at A Bullseye View, Target’s online magazine.

TAGS: design & innovation , products , partnerships

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