Wellness begins with good nutrition, so we make it easy to make healthier choices. You can find fresh, healthy foods in all of our SuperTarget grocery departments and an expanded assortment in more than 75 percent of our general merchandise stores.
But that’s only the beginning. We know many of our guests seek wholesome and organic food options. Simply Balanced, our wellness grocery brand, is designed to give guests easy options for eating well. More than 40 percent of the assortment is organic, and products are free of hydrogenated or partially hydrogenated oils, high-fructose corn syrup, synthetic colors, artificial preservatives, artificial flavors and artificial sweeteners. The majority of Simply Balanced items are made without genetically modified organisms (GMOs), which Target eliminated from the line at the end of 2014.