We believe a person's wellness is just one part of their overall well-being. We want wellness to be easy and inspiring for everyone every day. That means putting better-for-you options within reach by offering the right merchandise and services.

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keeping neighborhoods healthy

Businesses thrive in healthy communities, so we do our part to improve the wellness of the communities where our guests, team members and their families live and work. With the help of our national and local nonprofit partners, we support public health objectives including food security, physical fitness and support for children with special health care needs.

Since we know that taking part in community service is an important part of living a fulfilling life, we offer our team members plenty of opportunities to get involved in their communities. We also support a variety of community fitness activities, such as running and biking events, that encourage community members to live active, healthy lives.

The green circular Made to Matter logo

Made to Matter

In 2014, we introduced Made to Matter—Handpicked by Target link opens in a new window, a curated collection of products from purpose-driven brands, to make natural, organic and sustainable products more accessible for guests. Since then, it’s evolved with new and exclusive products from guest-favorite brands like Yes To and Annie’s, and newcomers like Babyganics. This year, inclusion in the program required each brand to meet criteria in a specific set of standards to guarantee all Made to Matter products align with what our guests value most.

supporting the search for a cure

For more than a decade, we've supported the lifesaving work of St. Jude Children's Research Hospital. link opens in a new window In 1999, we established the St. Jude Target House in Memphis, Tenn., as a home-away-from-home for kids undergoing long-term treatment and their families. We coordinate many special events, including festive quarterly carnivals on the St. Jude campus. And to support kids’ educational growth while they’re in treatment, we developed the St. Jude School Program.

a row of Nice Ride bikes

have a nice ride

Since its Twin Cities debut in 2010, we've supported Nice Ride Minnesotalink opens in a new window, the largest bike share program in the United States. Through the partnership, we've helped expand bike share stations throughout the Twin Cities, bring bike share services to lower-income communities, and provide a healthier, more sustainable commuting choice for team members.

a healthy assortment

We know you’re always looking for ways to make your routine a little healthier. With the right offerings at your fingertips, we make it easier to make smart choices. From fresh produce and healthy grocery options to fitness apparel and equipment, you’ll find everything you need to support your health and wellness, all under one roof.

PFresh grocery department


Wellness begins with good nutrition, so we make it easy to make healthier choices. You can find fresh, healthy foods in all of our SuperTarget grocery departments and an expanded assortment in more than 75 percent of our general merchandise stores.

But that’s only the beginning. We know many of our guests seek wholesome and organic food options. Simply Balanced, our wellness grocery brand, is designed to give guests easy options for eating well. More than 40 percent of the assortment is organic, and products are free of hydrogenated or partially hydrogenated oils, high-fructose corn syrup, synthetic colors, artificial preservatives, artificial flavors and artificial sweeteners. The majority of Simply Balanced items are made without genetically modified organisms (GMOs), which Target eliminated from the line at the end of 2014.

Three kids hold up their Kid Power Bands during a school event

UNICEF Kid Power

We teamed up with the U.S. Fund for UNICEF to bring the UNICEF Kid Power program to households and students across the country. We’re the exclusive retailer of the Kid Power Band—the world’s first wearable-for-good,™ which lets kids get active and unlock nutritional food packets to help save the lives of other kids around the world. And as a sponsor of the UNICEF Kid Power school program, we’ve helped grow the program to reach 70,000 additional students this year. 

woman working out in C9 Champion gear

C9 Champion workout gear

Having a great workout is a little easier when you do it in style. C9 Championlink opens in a new window, our signature line of affordable, high-quality performance wear for men, women and kids, is available in all stores and online.

fresh fruits and vegetables

food donations

Since 2001, we've partnered with Feeding America link opens in a new window in its fight to end hunger in the United States. We donate millions of pounds of food each year, providing millions of meals to families in need. We've also teamed up with Feeding America to launch Meals For Minds, a program to provide kids from lower-income communities with access to foods they need to learn and grow right in their own schools.