marketing & communications

Our signature marketing is one of the ways that we share our brand with our guests. It helps define and communicate who we are.

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Marketing team members

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find marketing & communications roles

  • category & brand marketing : minimize panel

    category & brand marketing

    Plot the course of our brand. Identify strategic creative marketing opportunities and develop integrated marketing campaigns. With a focus on innovative problem-solving to increase market share, write creative briefs, develop media plans, oversee project execution and manage budgets.

  • packaging : minimize panel

    packaging

    Packaging is how our products are merchandised, and includes both the creative and structural design. Work cross-functionally to address protection of goods, branding, presentation of features and benefits, theft-prevention and consistency.

  • marketing & guest engagement : minimize panel

    marketing & guest engagement

    Drive traffic and sales. Provide insight, and support direct marketing programs and strategic decision making. Use data analysis to customize our shopping experience in order to build immediate sales and long-term profitability.

  • marketing operations : minimize panel

    marketing operations

    Oversees development and executes the launch of Marketing technology tools and systems. Ensures information protection and risk policies are implemented in Marketing to protect sensitive information, uphold legal obligations and maintain Brand standards. You will also lead large scale cross-functional projects that deliver measurable impact to efficiency and effectiveness across Marketing.

  • marketing creative : minimize panel

    marketing creative

    Like big ideas? The Target brand is in your hands. Concept and develop the look and feel of ad campaigns that communicate our value message across various media channels including television, print, in-store marketing, promotions, digital, and packaging. Responsible for setting the creative strategy and vision for both high level brand work and category campaigns. Develop and execute creative concepts and provide art direction and copy writing for campaigns, catalogs and digital projects.

  • interactive marketing : minimize panel

    interactive marketing

    Enhance and extend the Target brand online. You’ll help us leverage this powerful medium in new and exciting ways, deepening guest relationships through innovative technologies, marketing strategies and creative.

  • meetings & media production : minimize panel

    meetings & media production

    Plan, develop and produce key company meetings including objectives and strategies, all visual components including executive presentations, videos, interactive moments, and environmental elements that shape the guest experience.

  • insights, measurement & analytics : minimize panel

    insights, measurement & analytics

    Explore new business opportunities, strengthen existing business relationships, and apply consumer insight to our multi-channel marketing messages. You’ll analyze shopping behavior through focus group interviews and observation, then help the Strategy team to recommend changes regarding product mix, content, display and marketing.

  • media strategy : minimize panel

    media strategy

    Help develop and deploy impactful, insights-based multimedia strategies that extend and build the Target brand, efficiently accomplish our business objectives and resonate with our guests. Through data analysis, you’ll support direct marketing programs and align strategic and creative goals to drive sales.

  • in-store marketing : minimize panel

    in-store marketing

    Help create directional, branded and campaign signage that works together throughout our stores to create a cohesive, consistent store experience for our guests. In-Store Marketing (ISM) must consider Target brand print standards, store layout, key stakeholder relationships, creative, production and guest experience.

  • weekly ad creative & print production : minimize panel

    weekly ad creative & print production

    The Weekly Ad creative team concepts, creates and executes Target’s weekly ad. Print production responsibilities include negotiating printing agreements, sourcing materials and selecting key vendors. Print production team members also utilize internal and external partners for production of the weekly ad, direct mail, catalogs, ads, out-of-home and various collateral for Marketing and non-Marketing Target teams.

  • public relations : minimize panel

    public relations

    Collaborate with internal and external partners to creatively tell Target's story and build relationships with both traditional and social media. Advance Target’s strategies and reputation, building buzz and generating coverage for Target’s products, key initiatives and guest-centric approach.

  • internal communications : minimize panel

    internal communications

    Help oversee internal communication strategies, working with internal and external clients to gather and present information needed to advance the Target brand with our team members, communities and shareholders.

  • marketing development program : minimize panel

    marketing development program

    Gain a realistic job preview into life on the Target marketing team. Leverage key partnerships with the Target Creative Studio, Merchandising, External Agencies and media contacts to deliver strong campaigns, Target branded signing or packaging that drive guests to Target stores and to Target products. Make an impact by assisting with the development of emerging channel marketing strategies including research, adoption and how they fit within the enterprise.

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