Instagram Checkout: Easier Target Shopping is Just a Few Taps Away

May 21, 2020 - Article reads in
guest experience
An Instagram post featuring shoppable product icons

Scrolling on Instagram? Good news: Target is the first mass retailer to make its products available through Instagram Checkout.

Today more than ever, we’re dedicated to making Target shopping as easy as possible. And when guests find something they need at Target—whether that’s in stores or online—we want to make sure they can get it, no problem. For guests on Instagram, that means making their purchase with just a few taps.

“More and more guests are searching for digital shopping options, and we’re continuing to invest in experiences that allow them to get what they need from Target whenever, wherever and however they want,” says Dawn Block, senior vice president, digital. “We know our guests are already using Instagram, so we’re making it even easier for them to find and buy the quality, affordable products they expect from Target.”  

“We want to make it easy for people to instantly shop every product they discover on Instagram,” says Instagram's Chief Operating Officer Justin Osofsky. “That’s why we collaborated with Target to set up a virtual store that makes discovery to purchase seamless right in the app with Instagram Checkout.”

How does it all work? Thanks to a solution designed by Target’s tech team, guests can now purchase products displayed in @Target and @TargetStyle posts directly through Instagram.

Each shoppable post is marked with a shopping bag icon in the corner. From there, guests can tap on a product, modify (like choose a color or size, if applicable) and check out—all without leaving Instagram. For their first purchase, guests will need to enter shipping and payment info at checkout. And after that first purchase, guests can complete the entire process with just two clicks.

Instagram and Target, making shopping even easier? Yep. Give it a try.

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