We’re Diving into Swimsuit Season with 1,800+ New Target Styles

January 20, 2020 - Article reads in
lifestyle
Four women wear vibrant Target swim suits

Hello, sunshine: With spring (and spring break) officially on the horizon, Target has the swim collection to help guests dive in. Think 1,800+ new pieces that put style and great fit front-and-center, all at an incredible value starting at $14.99. And with sizes offered up to 26 and 38DDD in tops, this season’s collection aims to help every guest express their swim style with suits that make them feel their very best.

“Whether our guests are planning their next beach vacation or gearing up for the swimsuit season, they can count on Target for swimwear that looks amazing, fits perfectly, is on trend and is an incredible value,” says Jill Sando, executive vice president and chief merchandising officer, style and owned brands, Target. “Year after year, guests turn to our amazing portfolio of only-at-Target brands to find a swimsuit that makes them feel amazing in their own skin.”

Target’s swim cred goes way back. We’ve been the No. 1 market share holder in women’s swim since 2015, and we’ve been leading the conversation around body positivity and inclusivity with our marketing for years. This spring’s campaign highlights personal swim style and features a diverse group of women in suits of all shapes and sizes. The goal? To send a clear message to guests: Being you always fits.

About those suits: This year, Target’s team scoped out the world’s coolest beaches in search of the hottest swim trends—from Miami to Rio de Janeiro. What’d they bring back? Read on for what’s in store (and online) this season for the swim brands you’ll find only at Target, like Kona Sol, XhilarationShade & Shore and our latest activewear owned brand, All in Motion:

Two women wear animal print swim suits, one an off-the-shoulder bikini and one a one-piece with cut-outsGuests can tap into their wild sides with animal print this season—think leopard, zebra, snakeskin and tiger.

Two women in swimwear, one in a bright pink bikini and one in a lime green bikini with zipper detailReady to glow up on the beach? Neons highlight some of the season’s brightest looks. Check out one of our favs—this zip front bralette bikini.

Two women wear floral swim suits, one a ruffled floral bikini and one a long-sleeve floral bikiniSpeaking of zips... guests are loving those kinds of special details on swimsuits that make all the difference. Also hot for spring? Ruffles, textured fabrics and cut-outs.

Plus, we’ve made sure to include design features throughout our assortment for comfortable beach days—like hidden underwire, bra-cup sizing and high waist options.

Ready to plan your next pool party stunner? Check out more of our swim favorites below. And browse the entire collection on Target.com and in stores all season long.A collage of six women wearing Target swim suits

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