August 1, 2019
Cheers to two decades of aspirational design at affordable prices! To celebrate Target as the pioneer of making design accessible and affordable to the masses, we’re opening our archives to bring back nearly 300 limited-edition items from 20 past design collaborations—prices will range from $7-$160. The Anniversary Collection is a hat tip to Target’s impact in making incredible design accessible and affordable, starting with our inaugural partnership with architect Michael Graves in 1999. Look for the collection in Target stores and on Target.com Sept. 14. Designer collections and items will vary by store and guests may purchase up to five items per size and color. Guests can visit Target.com once the look book is available to plan their trip accordingly.
Reflect and celebrate
“Design has always been a part of Target’s DNA. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us,” says Rick Gomez, executive vice president, chief marketing and digital officer, Target. “Our marketing campaign will celebrate the inclusive nature of design at Target, including a book and documentary that highlight Target’s impact on the retail industry and our guests’ lives by making great design accessible to everyone.”
The Anniversary Collection features select reissued pieces spanning 20 past designer collaborations, apparel, accessories, home decor and kitchen essentials, and will have guests reliving their favorite moments from 1999 and onward. And as part of Target’s commitment to inclusivity, all women’s apparel will include extended sizing.
Grid of colorful boxes with designer partnership logos
Lilac: Anna Sui
Green: John Derian
Light blue: Michael Graves Design
Pink: Harajuku Mini
Gray: Zac Posen
Marigold: 3.1 Phillip Lim
Purple: Proenza Schouler
Blue: Stephen Sprouse
Turquoise: Stephen Burrows
Red: Erin Fetherston
Orange: Isaac Mizrahi
Gray: Jason Wu
Pink: Lilly Pulitzer
“Target has forever changed the retail landscape by doing what once was considered impossible—offering great design at an incredible price. This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “Each partnership brought something special and exciting to our guests, and with 20 years behind us, we’re only getting started. We look forward to bringing our guests more incredible, inspiring and affordable design, creating preference for Target each and every day.”
An anniversary for the ages
Drum roll please! The designers joining Target in celebration of 20 Years of Design for All include visionaries Michael Graves (1999-2013); Philippe Starck (2002); Stephen Sprouse (2002); Isaac Mizrahi (2003-2009); Erin Fetherston (2007); Proenza Schouler (2007); Thakoon (2008); John Derian (2008, 2010); Anna Sui (2009); Rodarte (2009); Stephen Burrows (2010); Zac Posen (2010); Harajuku Mini (2011-2012); Missoni (2011); Jason Wu (2012); 3.1 Phillip Lim (2013); Altuzarra (2014); Lilly Pulitzer (2015); Marimekko (2016) and Hunter (2018).
Toasting to the next 20 years
Because this anniversary is more than a single milestone, Target is excited to partner with Rizzoli, a publishing house known for its extensive library of beautiful, high-quality books, to release “Target: 20 Years of Design for All: How Target Revolutionized Accessible Design,” (available for pre-order and on shelves Sept. 3)—which highlights the history of our partnerships and iconic collections. Also, check out the trailer below for a sneak peek at the documentary film, created by producing partner RadicalMedia, taking a closer look at how Target’s innovative approach to affordable design forever changed the retail industry. The film will be released later this fall.
The Anniversary Collection will be available at all Target stores and on Target.com beginning Saturday, Sept. 14, while supplies last. Designer collections and items will vary by store and guests may purchase up to five items per size and color. Guests can visit Target.com once the look book is available to plan their trip accordingly. Prices range from $7 to $160 and will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies. Stay tuned to A Bullseye View in the coming weeks for the 20 Years of Design for All look book, launch info and behind-the-scenes details!
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