Vineyard Vines founders Shep and Ian Murray stand with Target's Mark Tritton at the event Hagop Kalaidjian

Hey New York! The vineyard vines for Target Pop-Up Store Is Open and We’ve Got All the Details

The vineyard vines for Target launch is just over a week away and we are beyond excited for everything the new collection has to offer. With more than 300 pieces across home and outdoor goods, apparel, accessories and swim, and most items under $35, the collection is the perfect way to kick off summer.

While it officially launches May 18 (mark your calendars!), we just couldn’t resist giving guests an early treat. Starting today, New Yorkers can stop by the North Cove Marina at Brookfield Place to celebrate the start to summer and be among the first to shop the collection. We’re serving up a bunch of memory-making activities (think mini sailing lessons and beachy photo-ops) along with a pop-up shop for the much-anticipated collection. The experience will be open from 11 a.m. – 8 p.m. Friday, May 10 and 10 a.m. – 6 p.m. Saturday, May 11. 

Last night, we kicked off the pop-up shop opening with award-winning actress Priyanka Chopra, actor Cole Sprouse and more getting a sneak peak of the experience. Check out a few photos from last night’s launch event and get ready for some summer fun:


The vineyard vines for Target pop-up shop is located at the North Cove Marina at Brookfield Place in New York City and will be open from 11 a.m. – 8 p.m. Friday, May 10 and 10 a.m. – 6 p.m. Saturday, May 11. 

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