Three women wear summery dresses

Target’s Summer Style Assortment is Here, With Thousands of Pieces Under $40

We’re still a few weeks away from the official start of summer, but at Target, summer fashion has already arrived. With nearly 1,500 new women’s and men’s apparel and accessories items from brands including A New DayUniversal ThreadAva & VivWild FableXhilaration, Goodfellow & CoOriginal Use (and more!), we have outfits for all your summer adventures.

“With summer almost upon us, it’s a great time to update your wardrobe with the latest trends so you look and feel amazing all summer long,” said Jill Sando, senior vice president and general merchandise manager, Apparel and Accessories and Home. “This season, Target has your favorite warm-weather fashion trends at an incredible price, from fun fabrics and patterns to colors that will brighten your summer wardrobe.”

One fashion trend guests are loving this year? Dresses that can take them from the office to a backyard gathering and everywhere in between. With more than 175 new pieces, and most dresses between $15 to $40, there’s something for every occasion—even Insta-famous influencers can’t resist! Complete your look with the hottest accessories (all under $33!), including neon colors and straw details that are topping guests’ summer must-haves. For the men, it’s all about printed, woven tops, T-shirts, shorts and swimwear, with most items under $40. So go ahead, stock up on your favorites.

And of course, we can’t talk summer style without mentioning swim… all 1,300 pieces of Target’s complete assortment. There’s textured fabrics, on-trend animal prints, fun hardware, bright colors (red and yellow are popular this year), plus new silhouettes, like high-leg and high-waist bottoms and v-wire tops.

With so many styles in the latest assortment, we wanted to offer a little fashion inspiration. Check out a few of our favorite new pieces, below!


Shop all these summer fashion finds in stores or online at Target.com.

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