New Brand Welly Makes First Aid Kits Worth Showing Off, and They’re Only at Target

April 8, 2019 - Article reads in
Lots of colorful Welly products arranged in a pattern on a white tabletop

As the weather warms up, families are heading outside for backyard fun, playground excursions and plenty of adventures—what better time to stock up on first aid essentials? To help make sure your family has everything they need to be well-prepared, Welly, co-founded by the mastermind behind Method and Olly, just introduced a new take on first aid. The best part? The new brand is now available exclusively in all Target stores and online.

“We have a history of bringing innovative products to market with the team behind Welly—first with Method in 2002, and later with Olly in 2016,” said Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services. “The introduction of Welly into our assortment is another example of how we’re continuing to differentiate our Essentials business with products we know our guests will love.”

A mint green tin with blue, green and orange Welly bandages and packages spilling outWelly’s high-quality materials and brightly colored products echo their philosophy that bumps and scrapes should be celebrated as signs of a day well spent. After all, who says bandages have to blend in? Products in the Welly assortment include different sized bandages in a variety of patterns, single-use antibiotic ointments and other first aid essentials. They also have preassembled kits—the Quick Fix KitHuman Repair KitOops Equipment Tool Kit and Superhero Supplies Assorted Ointment Kit—that come with a curated assortment and are designed to be stackable, packable and ready for anything. 

The Welly team set out to overhaul the traditional first aid kit, stocking it with more of what you need and less of what you don’t. Each item is conveniently sized, so you can easily keep one in your backpack, purse or glove compartment, and their stackable design means they’ll keep your medicine cabinet organized. Plus, with 25 items in the complete assortment, there’s a variety of options to fit any need.

Check out some of the new items before shopping the full assortment at Target, below!

Welly is now available in all Target stores and on, at prices ranging from $4.99 to $9.99.

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