An adult and two kids pull a wagon of beach gear across the sand in front of the sea

The vineyard vines for Target Look Book Is Finally Here and It’s 300+ Items of Summer Perfection

With just over three weeks to go until the vineyard vines for Target launch, we know the anticipation struggle is real. And for good reason! Our latest design collaboration is chock full of summer-inspired pieces, with more than 300 items across home and outdoor goods, apparel, accessories and swim, plus plenty of items that are a first for the beloved brand. To hold you over until the May 18 launch, Target just dropped the entire vineyard vines for Target look book so you can check out the collection and prep those wish lists.

“We created vineyard vines for Target to bring people together to celebrate moments that make summer so memorable. The limited-edition collection features the classic style that vineyard vines is known for, along with Target’s continued focus on value, design and innovation,” said Mark Tritton, executive vice president and chief merchandising officer, Target.  “With most of the 300+ items available for under $35, we can’t wait to help our guests experience the joy of summer when the collection launches on May 18.”

Full of bold colors and prints, the new collection stays true to the brand’s classic style that’s perfect for summer. And with most items under $35, the line was designed for everyone to enjoy. Whether you’re in the market for poolside tableware, family-coordinating swimwear, beach must-haves or other warm-weather gear, the collection offers something for any summer adventure. Check out a few of our favorite pieces, below, then click on over to Target.com for the full reveal.


Vineyard vines for Target will be available at all Target stores and on Target.com beginning Saturday, May 18 through July 13, or while supplies last. Prices range from $2 to $120, with most items under $35, and will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies. Stay tuned to A Bullseye View in the coming weeks for launch info and more!

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!