navy blue background with pink whale (vineyard vines logo) and white bullseye (Target logo)

Target and vineyard vines Team Up on Limited-Edition Design Partnership

It’s official: Target is teaming up with vineyard vines on a limited-edition lifestyle collection you won’t want to miss, and it’s coming to all Target stores and Target.com starting May 18, just in time for summer.

With more than 300 items across home and outdoor goods, apparel, accessories and swim, the collection has something for the entire family—including pets!—and introduces a number of items that are a first for the vineyard vines brand, like many of the home and outdoor goods. The best part? Prices start at just $2 with most items under $35, so everyone can afford to get in on the fun.

“Vineyard vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” says Mark Tritton, executive vice president and chief merchandising officer at Target. “We worked closely with the vineyard vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”

Want to know more about vineyard vines? Here are three things to know about the brand:  

  • Vineyard vines was founded in 1998 when brothers Shep and Ian Murray left their desk jobs to start selling neckties. The company—known for its smiling pink whale logo—has grown into an American lifestyle apparel brand with products for the entire family.
  • The brand is inspired by Martha’s Vineyard in Massachusetts, where the brothers spent their summers boating, fishing and chasing what they refer to as “the good life.”
  • The vineyard vines brand reflects the state of mind “every day should feel this good.” Whether it’s a memorable sunset or backyard cookout, the brand is all about celebrating those days you wished would never end.

“Our partnership with Target allows us to share our brand with more people than ever before,” says Ian Murray, CEO and co-founder of vineyard vines. Shep Murray, CEO and co-founder of vineyard vines, adds “We are excited to collaborate with Target, a brand that shares many of our same values including fun, optimism and innovation. We look forward to testing out new product categories and ultimately spreading our message of ‘Every day should feel this good’ in a new and fun way.”

Vineyard vines for Target will be available at all Target stores and on Target.com beginning Saturday, May 18 through July 13, or while supplies last. Prices range from $2 to $120, with most items under $35, and will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies. Stay tuned to A Bullseye View in the coming months for the look book, launch info and more!

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