Beauty Fans Listen Up, Target Now Has Even More Natural Beauty Products to Fall in Love With

What do Instagram-worthy face masks, innovative bath products and bubbling cleaners have in common? They’re all new, natural beauty products now available in Target’s beauty aisles and on Target.com—at amazing Target prices!

You may remember last summer when we added a ton of new-to-Target products to our natural beauty assortment. Well, guests just couldn’t get enough. So we set out to expand that assortment again with even more brands we know you’re going to love. The best part? Many of the new brands are cruelty-free and never use unnecessary chemicals (lookin’ at you sulfates, parabens and phthalates) so you can look and feel your best. Adding natural products like these is just one way Target is working towards our chemical strategy to eliminate certain chemicals from all of our beauty products by 2020.

“At Target, our guests are looking for the best products that allow them to feel good about what they are putting on their skin, body and hair,” said Christina Hennington, senior vice president of Beauty, Essentials, Hardlines and Services at Target. “That’s why we’re continuously bringing in the latest natural beauty products that our guests can add to their daily beauty regimen, all at an incredible value.”

So get ready to meet your new must-have products from Red Earth (their Pink Coconut and Green Rush collections are exclusive to Target!) Yuni, Tenoverten, Cocokind and Grace + Tonic, plus new items from two of our favorite natural beauty brands Native and Hello. Check out a few of our favorites, below!