We’re throwing it way back in Target’s music aisle. Guests are loving our expanded vinyl collection, scooping up records from classic and current artists alike. And we’ve got a special treat for vinyl-loving Target fans: A brand new Heyday turntable.

Over the last two years, our vinyl sales have grown by triple digits as we’ve expanded our assortment to all stores this fall, partnered with artists on exclusive Target finds (more on that below) and created a special vinyl experience on Target.com. 
Which artists are at the top of our playlist? Guests can find records from classic artists like Guns N Roses and Bob Marley, along with contemporary stars like Khalid, Pink and Christina Aguilera. Of course, we’ve put our stylish spin on the records themselves – with some special limited-edition vinyl colors like red, blue, and yellow, available exclusively at Target.

And with those stacks of vinyl hits in mind, our only-at-Target electronics brand Heyday is out with a new wireless turntable. In classic Heyday fashion, it’s the perfect blend of stylish, retro and sleek. It’s also designed to technical perfection: The audio-technica needle and metal tone arm minimize vibration and distortion, ensuring an amazing sound. Plus, at $99.99, it won’t break the bank.
Rad albums and the perfect turntable? Check and check. There’s only one missing ingredient: The right speakers. Luckily, the Heyday turntable pairs with all of the brand’s Bluetooth speakers, including the new Cylinder Portable Bluetooth Speaker with Strap – ready to fill any room in your house with music.

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