November 13, 2018
Jet setters, road trippers and adventurers, this one’s for you: Made By Design, Target’s brand that combines simple and beautiful design with great value, is out with a totally affordable line of luggage and travel accessories.
Like the 750-plus collection of home products that debuted last summer with Made By Design, the new travel collection is the result of extensive guest research. What we learned? Guests expect quality, dependable travel gear, but it also needs to look great and be an extension of their personal style. After all—just like an “it bag” or trend-forward pair of shoes—travel bags and accessories are essential pieces that complete a fashionable, on-the-go look.
“Guests told us that they wanted more options for stylish and functional luggage and travel accessories that wouldn’t break the bank, and we knew Made By Design was the right brand for the job,” says Kelly Caruso, senior vice president of hardlines, Target. “We’re bringing all the elements that guests love about Made By Design—like incredible value, clean style and thoughtful detail—to give them exactly what they want when they travel.”
What can guests expect from the new collection? Impeccably designed pieces that are perfect for any trip—from weekend getaways to cross-country road trips. Read on for a few highlights …
Luggage that’s just the right size and just the right price? Yes, please. The Hardside Carry On Spinner and Rolling Carry On Luggage Sets are made for those overhead bins (and start at $59) – in sophisticated tones of heather gray, tan and blue. For longer trips, we have the 28-inch Hardside Spinner Luggage Set, plus perfectly versatile duffel bags and backpacks for every adventure in between.Who says you can’t be well-rested after those long plane or car rides? We’ve got you covered – with ultra-comfortable travel accessories like the Gel Memory Foam Pillow and Eye Mask.Finally, say goodbye to cluttered and messy suitcases. Our new packing accessories—like these space-saving packing cubes and packable totes—will keep your luggage blissfully organized.
Caught the travel bug yet? The line debuts in stores and online starting November 18. Then, be on the lookout for even more accessories to simplify your getaways coming later this year and in 2019.
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!