Target’s Bringing Two Digital-First Personal Care Brands to Stores For The First Time

October 1, 2018 - Article reads in
A side-by-side of quip toothbrushes and Native deodorant

Target’s no stranger to working with digital-first brands to bring game-changing products to our guests. First there was the wildly popular men’s grooming brand Harry’s, which has been available in Target stores and online since summer of 2016. Then we brought Casper mattresses and other bedding items to Target last year. This spring we rolled out a ton of digital-only beauty brands. And now, your personal care routine is about to get another upgrade with two new digital-first brands coming to stores for the first time: quip and Native!

“At Target, we strive to give guests a chance to discover new brands we think they’ll enjoy, with an element of exclusivity that gives them more reason to choose Target,” said Mark Tritton, executive vice president, chief merchandising officer, Target. “We do this by developing our owned brands, curating national brands our guests know and love and partnering with emerging digital-first brands that our guests might discover for the first time at Target.” 

So what are the latest brands joining the bullseye? Let’s take a look.

First up, quip. Let’s be real: brushing your teeth isn’t exactly the most exciting part of your daily routine. But with quip, you’ll look forward to the twice-daily task. Quip is an oral care subscription service that offers thoughtfully designed products that are both affordable (starting at just $25 for an electric toothbrush!) and effective. In fact, it was one of the first electric toothbrushes accepted by the American Dental Association. When you pick up a quip toothbrush starter kit in Target stores or on, you’ll be directed to, where you’ll learn all about the health, cost and convenience benefits of a quip subscription. Once you sign up, quip will automatically send you a new brush head refill on a dentist-recommended 3-month schedule—it’s that easy!

A person holding a quip toothbrush over a bathroom sink

Now that you’ve got your oral care in order, meet Native, a line of aluminum and paraben-free deodorants in fresh scent combos like Coconut & Vanilla, Lavender & Rose, Cucumber & Mint and Eucalyptus & Mint, plus new Target-exclusive scent Jasmine & Cedar. Since launching in 2015, Native has sold more than 1 million deodorants through its online platform, and now it’s easier than ever before to shop the best-selling brand as it’s available in all Target stores nationwide.

Native deodorants

quip and Native are the latest example of Target’s focus on bringing in only-at-Target brands that our guests will love. For more on quip and Native, visit one of our more than 1,800 stores or

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!