Fall for 'Tarzhay' All Over Again In Our Just-Launched Style Campaign

September 11, 2018 - Article reads in
A girl in headphones (Namaste), plastic baby keys (Valet); a woman in leopard-print dress (Sashay)

Fall style swagger? Target’s bringing it—and then some—with a new style campaign inspired by the brand’s pop-culture status. With distinctly winky visuals, it’ll make you think “Tarzhay” without even needing to say it. And what better soundtrack for this iconic moment than music from the legendary, multi-genre star, Chaka Khan.

“For millions of our guests, Target delivers joy; it’s a place to go for everyday needs and those unexpected discoveries” said Target’s Executive Vice President and Chief Marketing Officer Rick Gomez. “This fall we’re using that cultural cachet to showcase the best of Target’s style, from essentials to apparel and accessories, beauty and home.”

But don’t take our word for it, check out the work below!

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click to watch "On Trend. Your Way. Only at Target."

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click to watch "Make Way for Target"

click to watch "Your Home, Your Way with Target"

Spot celebrity and social influencers pop-ups from the likes of Todrick Hall and Jonathan Van Ness. They’ll be showing how they Tarzhay on social media—and you can too! Show off your own Tarzhay style moments by tagging your posts #TargetMyWay.

And in the coming weeks, keep your eyes open as we really turn up the cultural volume on TV, digital, social media and in cities across the country.

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