September 20, 2018
In just a few short weeks, we’ll open our first-ever store in Vermont. While we’re always excited about new store openings, this one is extra special because once open, we will officially have a Target store in all 50 states! To celebrate, we’re kicking off a series that highlights Target milestones, memories and history-making moments in every state we call home. First up? Stories from Alabama, Arkansas, Colorado, Connecticut, Florida, Indiana, Kentucky, Nevada, Texas and Wisconsin.
Founded in Birmingham, Alabama, Shipt was acquired by Target in December 2017 (it’s one of Target’s largest acquisitions to date!) and still maintains headquarters in the city. Shipt is a same-day delivery marketplace that is available in more than 170 Target markets, allowing guests to shop our in-store assortment of groceries, essentials, electronics, home décor items and more. Shipt currently has 375 employees at its Alabama HQ and recently announced plans to create more than 800 new jobs in Birmingham over the next several years, helping to grow the state’s tech industry.
Through our School Library Makeover Program in partnership with the Heart of America Foundation, Target renovated over 200 libraries between 2007-2014. When a tornado came roaring though Marmaduke, Arkansas in 2006, Target was there to help pick up the pieces. For three weeks, Target volunteers painted, redecorated, carpeted and installed new computers in affected libraries. But most importantly, they replaced old reading materials with nearly 2,000 new books.
As the first state to get a Target outside of Minnesota (in 1966!), Colorado has always had a special spot in Target history. Today, we're transforming old buildings into new Target stores to bring new life into existing structures. In Denver, for example, we recently transformed a vacant, 1980s food court into a new 30,000-square-foot small-format Target store!
Launched in 2012, The Shops at Target was a mini design partnership of sorts, where we worked with specialty shops across the country to develop unique, limited-edition collections exclusively for Target. One such shop? The famed Privet House home goods store in Connecticut, which is known for its charming collections and vintage finds.
When Hurricane Irma tore through Florida last September, team members at the food distribution center in Lake City, Florida were there to help. Unable to deliver 15 trailers full of food to closed Target stores, they worked with Feeding America to donate the products to food banks across Florida and Georgia. It was just one of the many ways that Target showed up for hurricane-stricken communities in need.
For the past seven years, we've been a sponsor of the Kelley School of Business National Diversity Case Competition at Indiana University. Not only is the competition a great way for college students from across the country to solve diversity-related business challenges, it's also an opportunity for Target to discover new top talent and make our diversity and inclusion policies known. Plus, our very own executive vice president and chief external engagement officer Laysha Ward is an alum!
In celebration of opening 30 new Target stores across the Southeast—including Kentucky, Tennessee, Georgia, North Carolina, South Carolina and Florida—in 1989, Target launched a marketing campaign with country-music group The Judds. Hailing from Kentucky, the duo was the perfect pair to announce Target's entrance to the region.
During the 57th GRAMMY® Awards, hosted in Las Vegas, Target produced a ground-breaking moment by creating the first live commercial in the history of the telecast. The four-minute Imagine Dragons performance went off without a hitch—an impressive feat that inspired future #MoreMusic live events.
Texas is known for a lot of things, but for Target, it's the home of our favorite design duo: Chip and Joanna Gaines! The creative geniuses behind our popular Target brand Hearth & Hand with Magnolia have expanded their home and lifestyle line into hundreds of items across dozens of categories. Whether you're in the market for office supplies, holiday decorations or new furniture, Chip and Jo have got you covered.
Fun fact: Did you know there's a Frank Lloyd Wright-inspired Target store? The famous American architect was a Wisconsin native and was the inspiration behind this Prairie style Target store design in Madison. It was built as part of Target's initiative to create stores that support and highlight a community's local aesthetic.
Stay tuned to A Bullseye View to follow along with our 50 States of Target series!
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